Praxis
Leading Dutch DIY hardware store chain supplying building materials, garden supplies, and home improvement tools.
Praxis at a glance
Praxis is an e-commerce website and one of the most visited sites in Netherlands, currently ranked #70 in the country. It was founded in 1978 by KBB Group and is headquartered in Amsterdam, Netherlands. Today Praxis is owned by Maxeda DIY Group. Our estimates put its audience at ≈ 7.2 million visits per month. The business earns money mainly through diy product sales, services & delivery fees. Its closest rivals include gamma.nl, karwei.nl, hornbach.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.8 million / month | +2% |
| Q2 | ≈ 7 million / month | +3% |
| Q3 | ≈ 7.2 million / month | +3% |
| Q4 | ≈ 7.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| praxis | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Netherlands
Company information
- Website
- praxis.nl
- Sector
- E-commerce
- Owner
- Maxeda DIY Group
- Owner type
- Private equity
- Founders
- KBB Group
- Founded
- 1978
- Headquarters
- Amsterdam, Netherlands
- Employees
- 4,500+
- Ownership
- Maxeda DIY Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $750 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $750 million annual revenue (est.)
- Ownership
- Private equity
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Praxis operates an online retail and marketplace platform focused on Netherlands. Leading Dutch DIY hardware store chain supplying building materials, garden supplies, and home improvement tools. Revenue comes mainly from diy product sales, supported by the other lines listed below.
- DIY product sales
- Services & delivery fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #70 in this index
- Sector rank
- Leading e-commerce site in Netherlands
- Global rank
- 8850
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gamma.nl | ≈ 4.3 million / month | #71 class competitor | — |
| karwei.nl | ≈ 3.2 million / month | #72 class competitor | — |
| hornbach.nl | ≈ 2.2 million / month | #73 class competitor | — |
What is Praxis?
Praxis (praxis.nl) is an online retail and marketplace platform serving users in Netherlands. Leading Dutch DIY hardware store chain supplying building materials, garden supplies, and home improvement tools. It ranks #70 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Praxis?
The site is operated by Maxeda DIY Group, founded by KBB Group. The company was established in 1978 and is headquartered in Amsterdam, Netherlands. It employs around 4,500+.
Traffic and audience
Traffic estimates place Praxis at roughly 7.2 million visits per month, about 0.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Praxis makes money
Revenue comes primarily from diy product sales, alongside services & delivery fees.
Competitors in Netherlands
Its closest rivals include gamma.nl, karwei.nl, hornbach.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1978
Praxis is founded in Amsterdam, Netherlands.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #70 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Praxis?
Praxis is operated by Maxeda DIY Group. Private equity structure, based on public filings and press reporting.
Where is Praxis headquartered?
Praxis is headquartered in Amsterdam, Netherlands.
When was Praxis founded?
Praxis was founded in 1978 by KBB Group.
How many employees does Praxis have?
Praxis employs approximately 4,500+ people.
What is Praxis's revenue?
Praxis's revenue: ≈ $750 million annual revenue (est.).
Who are Praxis's competitors?
Main competitors in Netherlands include gamma.nl, karwei.nl, hornbach.nl.
How does Praxis make money?
Mainly diy product sales, services & delivery fees.
Is Praxis publicly traded?
No — Praxis is not listed as an independent public company; it is operated by Maxeda DIY Group.
How many visitors does Praxis get?
Third-party estimates place Praxis at roughly 7.2 million visits per month, mostly from Netherlands, with 76% mobile traffic.
Is Praxis safe?
Praxis is an established e-commerce site founded in 1978 and ranked #70 in Netherlands; use the official domain praxis.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspraxis.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos