Drom
A Russian car marketplace and automotive community founded in Vladivostok.
Drom at a glance
Drom is an automotive website and one of the most visited sites in Russia, currently ranked #140 in the country. It was founded in 2000 by Not publicly disclosed and is headquartered in Vladivostok, Russia. Today Drom is owned by Drom Group. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through dealer fees, advertising. Its closest rivals include auto.ru, avito.ru, autoru.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| drom | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Russia
Company information
- Website
- drom.ru
- Sector
- Automotive
- Owner
- Drom Group
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2000
- Headquarters
- Vladivostok, Russia
- Employees
- 500+
- Ownership
- Drom Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $120 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $120 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Drom operates an automotive marketplace focused on Russia. A Russian car marketplace and automotive community founded in Vladivostok. Revenue comes mainly from dealer fees, supported by the other lines listed below.
- Dealer fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #140 in this index
- Sector rank
- Leading automotive site in Russia
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| auto.ru | ≈ 36 million / month | #141 class competitor | — |
| avito.ru | ≈ 27 million / month | #142 class competitor | — |
| autoru.ru | ≈ 18 million / month | #143 class competitor | — |
What is Drom?
Drom (drom.ru) is an automotive marketplace serving users in Russia. A Russian car marketplace and automotive community founded in Vladivostok. It ranks #140 among the most visited websites in the country in this index, within the automotive category.
Who owns Drom?
The site is operated by Drom Group, founded by Not publicly disclosed. The company was established in 2000 and is headquartered in Vladivostok, Russia. It employs around 500+.
Traffic and audience
Traffic estimates place Drom at roughly 60 million visits per month, about 2 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Drom makes money
Revenue comes primarily from dealer fees, alongside advertising.
Competitors in Russia
Its closest rivals include auto.ru, avito.ru, autoru.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Drom is founded in Vladivostok, Russia.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #140 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Drom?
Drom is operated by Drom Group. Private company structure, based on public filings and press reporting.
Where is Drom headquartered?
Drom is headquartered in Vladivostok, Russia.
When was Drom founded?
Drom was founded in 2000 by Not publicly disclosed.
How many employees does Drom have?
Drom employs approximately 500+ people.
What is Drom's revenue?
Drom's revenue: ≈ $120 million annual revenue (est.).
Who are Drom's competitors?
Main competitors in Russia include auto.ru, avito.ru, autoru.ru.
How does Drom make money?
Mainly dealer fees, advertising.
Is Drom publicly traded?
No — Drom is not listed as an independent public company; it is operated by Drom Group.
How many visitors does Drom get?
Third-party estimates place Drom at roughly 60 million visits per month, mostly from Russia, with 70% mobile traffic.
Is Drom safe?
Drom is an established automotive site founded in 2000 and ranked #140 in Russia; use the official domain drom.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdrom.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos