DomClick
Sber's real estate and mortgage platform with listings and online deals.
DomClick at a glance
DomClick is a real estate website and one of the most visited sites in Russia, currently ranked #142 in the country. It was founded in 2017 by Sberbank and is headquartered in Moscow, Russia. Today DomClick is owned by Sber. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through mortgage commissions, advertising. Its closest rivals include cian.ru, avito.ru, yandex.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| domclick | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Russia
Company information
- Website
- domclick.ru
- Sector
- Real Estate
- Owner
- Sber
- Owner type
- Subsidiary of public company
- Founders
- Sberbank
- Founded
- 2017
- Headquarters
- Moscow, Russia
- Employees
- 2,000+
- Ownership
- Sber controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $300 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $300 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DomClick operates a real estate marketplace focused on Russia. Sber's real estate and mortgage platform with listings and online deals. Revenue comes mainly from mortgage commissions, supported by the other lines listed below.
- Mortgage commissions
- Advertising
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #142 in this index
- Sector rank
- Leading real estate site in Russia
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cian.ru | ≈ 27 million / month | #143 class competitor | — |
| avito.ru | ≈ 20.2 million / month | #144 class competitor | — |
| yandex.ru | ≈ 13.5 million / month | #145 class competitor | — |
What is DomClick?
DomClick (domclick.ru) is a real estate marketplace serving users in Russia. Sber's real estate and mortgage platform with listings and online deals. It ranks #142 among the most visited websites in the country in this index, within the real estate category.
Who owns DomClick?
The site is operated by Sber, founded by Sberbank. The company was established in 2017 and is headquartered in Moscow, Russia. It employs around 2,000+.
Traffic and audience
Traffic estimates place DomClick at roughly 45 million visits per month, about 1.5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How DomClick makes money
Revenue comes primarily from mortgage commissions, alongside advertising.
Competitors in Russia
Its closest rivals include cian.ru, avito.ru, yandex.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017
DomClick is founded in Moscow, Russia.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #142 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns DomClick?
DomClick is operated by Sber. Subsidiary of public company structure, based on public filings and press reporting.
Where is DomClick headquartered?
DomClick is headquartered in Moscow, Russia.
When was DomClick founded?
DomClick was founded in 2017 by Sberbank.
How many employees does DomClick have?
DomClick employs approximately 2,000+ people.
What is DomClick's revenue?
DomClick's revenue: ≈ $300 million annual revenue (est.).
Who are DomClick's competitors?
Main competitors in Russia include cian.ru, avito.ru, yandex.ru.
How does DomClick make money?
Mainly mortgage commissions, advertising.
Is DomClick publicly traded?
DomClick's ownership: Subsidiary of public company.
How many visitors does DomClick get?
Third-party estimates place DomClick at roughly 45 million visits per month, mostly from Russia, with 68% mobile traffic.
Is DomClick safe?
DomClick is an established real estate site founded in 2017 and ranked #142 in Russia; use the official domain domclick.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdomclick.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos