Huispedia
Transparent real estate portal providing estimated values, housing market insights, and home sales options.
Huispedia at a glance
Huispedia is a real estate website and one of the most visited sites in Netherlands, currently ranked #48 in the country. It was founded in 2018 by Rick Elings and is headquartered in Utrecht, Netherlands. Today Huispedia is owned by Huispedia B.V.. Our estimates put its audience at ≈ 5.5 million visits per month. The business earns money mainly through mortgage broker lead referral fees, seller service packages. Its closest rivals include funda.nl, jaap.nl, kadaster.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.2 million / month | +2% |
| Q2 | ≈ 5.3 million / month | +3% |
| Q3 | ≈ 5.5 million / month | +3% |
| Q4 | ≈ 5.8 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| huispedia | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Netherlands
Company information
- Website
- huispedia.nl
- Sector
- Real Estate
- Owner
- Huispedia B.V.
- Owner type
- Private company
- Founders
- Rick Elings
- Founded
- 2018
- Headquarters
- Utrecht, Netherlands
- Employees
- 30+
- Ownership
- Huispedia B.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $5 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $5 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Huispedia operates a real estate marketplace focused on Netherlands. Transparent real estate portal providing estimated values, housing market insights, and home sales options. Revenue comes mainly from mortgage broker lead referral fees, supported by the other lines listed below.
- Mortgage broker lead referral fees
- Seller service packages
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #48 in this index
- Sector rank
- Leading real estate site in Netherlands
- Global rank
- 11200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| funda.nl | ≈ 3.3 million / month | #49 class competitor | — |
| jaap.nl | ≈ 2.5 million / month | #50 class competitor | — |
| kadaster.nl | ≈ 1.6 million / month | #51 class competitor | — |
What is Huispedia?
Huispedia (huispedia.nl) is a real estate marketplace serving users in Netherlands. Transparent real estate portal providing estimated values, housing market insights, and home sales options. It ranks #48 among the most visited websites in the country in this index, within the real estate category.
Who owns Huispedia?
The site is operated by Huispedia B.V., founded by Rick Elings. The company was established in 2018 and is headquartered in Utrecht, Netherlands. It employs around 30+.
Traffic and audience
Traffic estimates place Huispedia at roughly 5.5 million visits per month, about 0.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Huispedia makes money
Revenue comes primarily from mortgage broker lead referral fees, alongside seller service packages.
Competitors in Netherlands
Its closest rivals include funda.nl, jaap.nl, kadaster.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2018
Huispedia is founded in Utrecht, Netherlands.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #48 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Huispedia?
Huispedia is operated by Huispedia B.V.. Private company structure, based on public filings and press reporting.
Where is Huispedia headquartered?
Huispedia is headquartered in Utrecht, Netherlands.
When was Huispedia founded?
Huispedia was founded in 2018 by Rick Elings.
How many employees does Huispedia have?
Huispedia employs approximately 30+ people.
What is Huispedia's revenue?
Huispedia's revenue: ≈ $5 million annual revenue (est.).
Who are Huispedia's competitors?
Main competitors in Netherlands include funda.nl, jaap.nl, kadaster.nl.
How does Huispedia make money?
Mainly mortgage broker lead referral fees, seller service packages.
Is Huispedia publicly traded?
No — Huispedia is not listed as an independent public company; it is operated by Huispedia B.V..
How many visitors does Huispedia get?
Third-party estimates place Huispedia at roughly 5.5 million visits per month, mostly from Netherlands, with 68% mobile traffic.
Is Huispedia safe?
Huispedia is an established real estate site founded in 2018 and ranked #48 in Netherlands; use the official domain huispedia.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshuispedia.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos