Pararius
Largest independent Dutch rental property platform catering to locals and international expats.
Pararius at a glance
Pararius is a real estate website and one of the most visited sites in Netherlands, currently ranked #46 in the country. It was founded in 2006 by Jasper de Groot and is headquartered in Amsterdam, Netherlands. Today Pararius is owned by Real Estate Digital. Our estimates put its audience at ≈ 6.2 million visits per month. The business earns money mainly through estate agent subscription fees, featured placement add-ons. Its closest rivals include funda.nl, kamernet.nl, rentola.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.8 million / month | +2% |
| Q2 | ≈ 6 million / month | +3% |
| Q3 | ≈ 6.2 million / month | +3% |
| Q4 | ≈ 6.6 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pararius | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Netherlands
Company information
- Website
- pararius.nl
- Sector
- Real Estate
- Owner
- Real Estate Digital
- Owner type
- Private company
- Founders
- Jasper de Groot
- Founded
- 2006
- Headquarters
- Amsterdam, Netherlands
- Employees
- 40+
- Ownership
- Real Estate Digital controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 million annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $10 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pararius operates a real estate marketplace focused on Netherlands. Largest independent Dutch rental property platform catering to locals and international expats. Revenue comes mainly from estate agent subscription fees, supported by the other lines listed below.
- Estate agent subscription fees
- Featured placement add-ons
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #46 in this index
- Sector rank
- Leading real estate site in Netherlands
- Global rank
- 10200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| funda.nl | ≈ 3.7 million / month | #47 class competitor | — |
| kamernet.nl | ≈ 2.8 million / month | #48 class competitor | — |
| rentola.nl | ≈ 1.9 million / month | #49 class competitor | — |
What is Pararius?
Pararius (pararius.nl) is a real estate marketplace serving users in Netherlands. Largest independent Dutch rental property platform catering to locals and international expats. It ranks #46 among the most visited websites in the country in this index, within the real estate category.
Who owns Pararius?
The site is operated by Real Estate Digital, founded by Jasper de Groot. The company was established in 2006 and is headquartered in Amsterdam, Netherlands. It employs around 40+.
Traffic and audience
Traffic estimates place Pararius at roughly 6.2 million visits per month, about 0.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Pararius makes money
Revenue comes primarily from estate agent subscription fees, alongside featured placement add-ons.
Competitors in Netherlands
Its closest rivals include funda.nl, kamernet.nl, rentola.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Pararius is founded in Amsterdam, Netherlands.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #46 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Pararius?
Pararius is operated by Real Estate Digital. Private company structure, based on public filings and press reporting.
Where is Pararius headquartered?
Pararius is headquartered in Amsterdam, Netherlands.
When was Pararius founded?
Pararius was founded in 2006 by Jasper de Groot.
How many employees does Pararius have?
Pararius employs approximately 40+ people.
What is Pararius's revenue?
Pararius's revenue: ≈ $10 million annual revenue (est.).
Who are Pararius's competitors?
Main competitors in Netherlands include funda.nl, kamernet.nl, rentola.nl.
How does Pararius make money?
Mainly estate agent subscription fees, featured placement add-ons.
Is Pararius publicly traded?
No — Pararius is not listed as an independent public company; it is operated by Real Estate Digital.
How many visitors does Pararius get?
Third-party estimates place Pararius at roughly 6.2 million visits per month, mostly from Netherlands, with 68% mobile traffic.
Is Pararius safe?
Pararius is an established real estate site founded in 2006 and ranked #46 in Netherlands; use the official domain pararius.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspararius.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos