Funda
The dominant real estate platform in the Netherlands for buying, renting, and selling residential and commercial properties.
Funda at a glance
Funda is a real estate website and one of the most visited sites in Netherlands, currently ranked #45 in the country. It was founded in 2001 by NVM Brokers Association and is headquartered in Amsterdam, Netherlands. Today Funda is owned by NVM (Dutch Association of Real Estate Brokers). Our estimates put its audience at ≈ 38 million visits per month. The business earns money mainly through property listing fees paid by brokers, promotional listing upgrades, targeted display advertising. Its closest rivals include pararius.nl, jaap.nl, huispedia.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 35.7 million / month | +2% |
| Q2 | ≈ 36.9 million / month | +3% |
| Q3 | ≈ 38 million / month | +3% |
| Q4 | ≈ 40.3 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 11.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| funda | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Netherlands
Company information
- Website
- funda.nl
- Sector
- Real Estate
- Owner
- NVM (Dutch Association of Real Estate Brokers)
- Owner type
- Private company
- Founders
- NVM Brokers Association
- Founded
- 2001
- Headquarters
- Amsterdam, Netherlands
- Employees
- 140+
- Ownership
- NVM (Dutch Association of Real Estate Brokers) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $50 million annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $50 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Funda operates a real estate marketplace focused on Netherlands. The dominant real estate platform in the Netherlands for buying, renting, and selling residential and commercial properties. Revenue comes mainly from property listing fees paid by brokers, supported by the other lines listed below.
- Property listing fees paid by brokers
- Promotional listing upgrades
- Targeted display advertising
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #45 in this index
- Sector rank
- Leading real estate site in Netherlands
- Global rank
- 1100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| pararius.nl | ≈ 22.8 million / month | #46 class competitor | — |
| jaap.nl | ≈ 17.1 million / month | #47 class competitor | — |
| huispedia.nl | ≈ 11.4 million / month | #48 class competitor | — |
What is Funda?
Funda (funda.nl) is a real estate marketplace serving users in Netherlands. The dominant real estate platform in the Netherlands for buying, renting, and selling residential and commercial properties. It ranks #45 among the most visited websites in the country in this index, within the real estate category.
Who owns Funda?
The site is operated by NVM (Dutch Association of Real Estate Brokers), founded by NVM Brokers Association. The company was established in 2001 and is headquartered in Amsterdam, Netherlands. It employs around 140+.
Traffic and audience
Traffic estimates place Funda at roughly 38 million visits per month, about 1.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Funda makes money
Revenue comes primarily from property listing fees paid by brokers, alongside promotional listing upgrades, targeted display advertising.
Competitors in Netherlands
Its closest rivals include pararius.nl, jaap.nl, huispedia.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Funda is founded in Amsterdam, Netherlands.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #45 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Funda?
Funda is operated by NVM (Dutch Association of Real Estate Brokers). Private company structure, based on public filings and press reporting.
Where is Funda headquartered?
Funda is headquartered in Amsterdam, Netherlands.
When was Funda founded?
Funda was founded in 2001 by NVM Brokers Association.
How many employees does Funda have?
Funda employs approximately 140+ people.
What is Funda's revenue?
Funda's revenue: ≈ $50 million annual revenue (est.).
Who are Funda's competitors?
Main competitors in Netherlands include pararius.nl, jaap.nl, huispedia.nl.
How does Funda make money?
Mainly property listing fees paid by brokers, promotional listing upgrades, targeted display advertising.
Is Funda publicly traded?
No — Funda is not listed as an independent public company; it is operated by NVM (Dutch Association of Real Estate Brokers).
How many visitors does Funda get?
Third-party estimates place Funda at roughly 38 million visits per month, mostly from Netherlands, with 68% mobile traffic.
Is Funda safe?
Funda is an established real estate site founded in 2001 and ranked #45 in Netherlands; use the official domain funda.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfunda.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos