Royal LePage
A major Canadian real estate brokerage network with listings and market reports.
Royal LePage at a glance
Royal LePage is a real estate website and one of the most visited sites in Canada, currently ranked #181 in the country. It was founded in 1913 by Not publicly disclosed and is headquartered in Toronto, Canada. Today Royal LePage is owned by FirstService Corporation. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through brokerage commissions, franchise fees. Its closest rivals include realtor.ca, remax.ca, zolo.ca.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| royal lepage | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Canada
Company information
- Website
- royallepage.ca
- Sector
- Real Estate
- Owner
- FirstService Corporation
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 1913
- Headquarters
- Toronto, Canada
- Employees
- 1,000+
- Ownership
- FirstService Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- English, French
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Royal LePage operates a real estate marketplace focused on Canada. A major Canadian real estate brokerage network with listings and market reports. Revenue comes mainly from brokerage commissions, supported by the other lines listed below.
- Brokerage commissions
- Franchise fees
Products & services
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #181 in this index
- Sector rank
- Leading real estate site in Canada
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| realtor.ca | ≈ 6 million / month | #182 class competitor | — |
| remax.ca | ≈ 4.5 million / month | #183 class competitor | — |
| zolo.ca | ≈ 3 million / month | #184 class competitor | — |
What is Royal LePage?
Royal LePage (royallepage.ca) is a real estate marketplace serving users in Canada. A major Canadian real estate brokerage network with listings and market reports. It ranks #181 among the most visited websites in the country in this index, within the real estate category.
Who owns Royal LePage?
The site is operated by FirstService Corporation, founded by Not publicly disclosed. The company was established in 1913 and is headquartered in Toronto, Canada. It employs around 1,000+.
Traffic and audience
Traffic estimates place Royal LePage at roughly 10 million visits per month, about 0.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Royal LePage makes money
Revenue comes primarily from brokerage commissions, alongside franchise fees.
Competitors in Canada
Its closest rivals include realtor.ca, remax.ca, zolo.ca.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1913
Royal LePage is founded in Toronto, Canada.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #181 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Royal LePage?
Royal LePage is operated by FirstService Corporation. Subsidiary of public company structure, based on public filings and press reporting.
Where is Royal LePage headquartered?
Royal LePage is headquartered in Toronto, Canada.
When was Royal LePage founded?
Royal LePage was founded in 1913 by Not publicly disclosed.
How many employees does Royal LePage have?
Royal LePage employs approximately 1,000+ people.
What is Royal LePage's revenue?
Royal LePage's revenue: Not publicly disclosed.
Who are Royal LePage's competitors?
Main competitors in Canada include realtor.ca, remax.ca, zolo.ca.
How does Royal LePage make money?
Mainly brokerage commissions, franchise fees.
Is Royal LePage publicly traded?
Royal LePage's ownership: Subsidiary of public company.
How many visitors does Royal LePage get?
Third-party estimates place Royal LePage at roughly 10 million visits per month, mostly from Canada, with 68% mobile traffic.
Is Royal LePage safe?
Royal LePage is an established real estate site founded in 1913 and ranked #181 in Canada; use the official domain royallepage.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsroyallepage.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos