REALTOR.ca
Canada's official national real estate listing portal featuring MLS properties for sale and rent.
REALTOR.ca at a glance
REALTOR.ca is a real estate website and one of the most visited sites in Canada, currently ranked #3 in the country. It was founded in 1996 by CREA Association and is headquartered in Ottawa, Canada. Today REALTOR.ca is owned by The Canadian Real Estate Association (CREA). Our estimates put its audience at ≈ 48 million visits per month. The business earns money mainly through crea member dues. Its closest rivals include zolo.ca, housesigma.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 45.1 million / month | +2% |
| Q2 | ≈ 46.6 million / month | +3% |
| Q3 | ≈ 48 million / month | +3% |
| Q4 | ≈ 50.9 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 14.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| realtor.ca | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Canada
Company information
- Website
- realtor.ca
- Sector
- Real Estate
- Owner
- The Canadian Real Estate Association (CREA)
- Owner type
- Non-profit trade association
- Founders
- CREA Association
- Founded
- 1996
- Headquarters
- Ottawa, Canada
- Employees
- 200+
- Ownership
- The Canadian Real Estate Association (CREA) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English, French
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Undisclosed
- Ownership
- Non-profit trade association
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
REALTOR.ca operates a real estate marketplace focused on Canada. Canada's official national real estate listing portal featuring MLS properties for sale and rent. Revenue comes mainly from crea member dues, supported by the other lines listed below.
- CREA Member Dues
Products & services
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #3 in this index
- Sector rank
- Leading real estate site in Canada
- Global rank
- 1100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zolo.ca | ≈ 28.8 million / month | #4 class competitor | — |
| housesigma.com | ≈ 21.6 million / month | #5 class competitor | — |
What is REALTOR.ca?
REALTOR.ca (realtor.ca) is a real estate marketplace serving users in Canada. Canada's official national real estate listing portal featuring MLS properties for sale and rent. It ranks #3 among the most visited websites in the country in this index, within the real estate category.
Who owns REALTOR.ca?
The site is operated by The Canadian Real Estate Association (CREA), founded by CREA Association. The company was established in 1996 and is headquartered in Ottawa, Canada. It employs around 200+.
Traffic and audience
Traffic estimates place REALTOR.ca at roughly 48 million visits per month, about 1.6 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How REALTOR.ca makes money
Revenue comes primarily from crea member dues, alongside .
Competitors in Canada
Its closest rivals include zolo.ca, housesigma.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
REALTOR.ca is founded in Ottawa, Canada.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns REALTOR.ca?
REALTOR.ca is operated by The Canadian Real Estate Association (CREA). Non-profit trade association structure, based on public filings and press reporting.
Where is REALTOR.ca headquartered?
REALTOR.ca is headquartered in Ottawa, Canada.
When was REALTOR.ca founded?
REALTOR.ca was founded in 1996 by CREA Association.
How many employees does REALTOR.ca have?
REALTOR.ca employs approximately 200+ people.
What is REALTOR.ca's revenue?
REALTOR.ca's revenue: Undisclosed.
Who are REALTOR.ca's competitors?
Main competitors in Canada include zolo.ca, housesigma.com.
How does REALTOR.ca make money?
Mainly crea member dues.
Is REALTOR.ca publicly traded?
No — REALTOR.ca is not listed as an independent public company; it is operated by The Canadian Real Estate Association (CREA).
How many visitors does REALTOR.ca get?
Third-party estimates place REALTOR.ca at roughly 48 million visits per month, mostly from Canada, with 68% mobile traffic.
Is REALTOR.ca safe?
REALTOR.ca is an established real estate site founded in 1996 and ranked #3 in Canada; use the official domain realtor.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrealtor.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos