ingatlan.com
The dominant real estate listing portal in Hungary for renting and buying apartments and homes.
ingatlan.com at a glance
ingatlan.com is a real estate website and one of the most visited sites in Hungary, currently ranked #5 in the country. It was founded in 1998 by Dávid Mészáros and is headquartered in Budapest, Hungary. Today ingatlan.com is owned by ingatlan.com Zrt.. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through real estate broker subscriptions, property ad boosts. Its closest rivals include jofogas.hu.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Hungary, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Hungary86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Hungary
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ingatlan.com | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Hungary web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Hungary
Company information
- Website
- ingatlan.com
- Sector
- Real Estate
- Owner
- ingatlan.com Zrt.
- Owner type
- Private company
- Founders
- Dávid Mészáros
- Founded
- 1998
- Headquarters
- Budapest, Hungary
- Employees
- 150+
- Ownership
- ingatlan.com Zrt. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $25 million annual revenue (est.)
- Languages
- Hungarian, English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $25 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ingatlan.com operates a real estate marketplace focused on Hungary. The dominant real estate listing portal in Hungary for renting and buying apartments and homes. Revenue comes mainly from real estate broker subscriptions, supported by the other lines listed below.
- Real Estate Broker Subscriptions
- Property Ad Boosts
Products & services
International presence
- Primary market
- Hungary
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Hungary)
- #5 in this index
- Sector rank
- Leading real estate site in Hungary
- Global rank
- 2300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| jofogas.hu | ≈ 13.2 million / month | #6 class competitor | — |
What is ingatlan.com?
ingatlan.com (ingatlan.com) is a real estate marketplace serving users in Hungary. The dominant real estate listing portal in Hungary for renting and buying apartments and homes. It ranks #5 among the most visited websites in the country in this index, within the real estate category.
Who owns ingatlan.com?
The site is operated by ingatlan.com Zrt., founded by Dávid Mészáros. The company was established in 1998 and is headquartered in Budapest, Hungary. It employs around 150+.
Traffic and audience
Traffic estimates place ingatlan.com at roughly 22 million visits per month, about 0.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How ingatlan.com makes money
Revenue comes primarily from real estate broker subscriptions, alongside property ad boosts.
Competitors in Hungary
Its closest rivals include jofogas.hu.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
ingatlan.com is founded in Budapest, Hungary.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Hungary.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns ingatlan.com?
ingatlan.com is operated by ingatlan.com Zrt.. Private company structure, based on public filings and press reporting.
Where is ingatlan.com headquartered?
ingatlan.com is headquartered in Budapest, Hungary.
When was ingatlan.com founded?
ingatlan.com was founded in 1998 by Dávid Mészáros.
How many employees does ingatlan.com have?
ingatlan.com employs approximately 150+ people.
What is ingatlan.com's revenue?
ingatlan.com's revenue: ≈ $25 million annual revenue (est.).
Who are ingatlan.com's competitors?
Main competitors in Hungary include jofogas.hu.
How does ingatlan.com make money?
Mainly real estate broker subscriptions, property ad boosts.
Is ingatlan.com publicly traded?
No — ingatlan.com is not listed as an independent public company; it is operated by ingatlan.com Zrt..
How many visitors does ingatlan.com get?
Third-party estimates place ingatlan.com at roughly 22 million visits per month, mostly from Hungary, with 68% mobile traffic.
Is ingatlan.com safe?
ingatlan.com is an established real estate site founded in 1998 and ranked #5 in Hungary; use the official domain ingatlan.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsingatlan.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageHungary and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos