Lamudi Indonesia
An Indonesian online property marketplace.
Lamudi Indonesia at a glance
Lamudi Indonesia is a real estate website and one of the most visited sites in Indonesia, currently ranked #186 in the country. It was founded in 2014 by Rocket Internet and is headquartered in Jakarta, Indonesia. Today Lamudi Indonesia is owned by Lamudi Global. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through listing fees, advertising. Its closest rivals include rumah123.com, 99.co, olx.co.id.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| lamudi indonesia | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Indonesia
Company information
- Website
- lamudi.co.id
- Sector
- Real Estate
- Owner
- Lamudi Global
- Owner type
- Private company
- Founders
- Rocket Internet
- Founded
- 2014
- Headquarters
- Jakarta, Indonesia
- Employees
- 100+
- Ownership
- Lamudi Global controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $10 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $10 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Lamudi Indonesia operates a real estate marketplace focused on Indonesia. An Indonesian online property marketplace. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #186 in this index
- Sector rank
- Leading real estate site in Indonesia
- Global rank
- 10000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rumah123.com | ≈ 3 million / month | #187 class competitor | — |
| 99.co | ≈ 2.3 million / month | #188 class competitor | — |
| olx.co.id | ≈ 1.5 million / month | #189 class competitor | — |
What is Lamudi Indonesia?
Lamudi Indonesia (lamudi.co.id) is a real estate marketplace serving users in Indonesia. An Indonesian online property marketplace. It ranks #186 among the most visited websites in the country in this index, within the real estate category.
Who owns Lamudi Indonesia?
The site is operated by Lamudi Global, founded by Rocket Internet. The company was established in 2014 and is headquartered in Jakarta, Indonesia. It employs around 100+.
Traffic and audience
Traffic estimates place Lamudi Indonesia at roughly 5 million visits per month, about 0.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Lamudi Indonesia makes money
Revenue comes primarily from listing fees, alongside advertising.
Competitors in Indonesia
Its closest rivals include rumah123.com, 99.co, olx.co.id.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Lamudi Indonesia is founded in Jakarta, Indonesia.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #186 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Lamudi Indonesia?
Lamudi Indonesia is operated by Lamudi Global. Private company structure, based on public filings and press reporting.
Where is Lamudi Indonesia headquartered?
Lamudi Indonesia is headquartered in Jakarta, Indonesia.
When was Lamudi Indonesia founded?
Lamudi Indonesia was founded in 2014 by Rocket Internet.
How many employees does Lamudi Indonesia have?
Lamudi Indonesia employs approximately 100+ people.
What is Lamudi Indonesia's revenue?
Lamudi Indonesia's revenue: ≈ $10 million annual revenue (est.).
Who are Lamudi Indonesia's competitors?
Main competitors in Indonesia include rumah123.com, 99.co, olx.co.id.
How does Lamudi Indonesia make money?
Mainly listing fees, advertising.
Is Lamudi Indonesia publicly traded?
No — Lamudi Indonesia is not listed as an independent public company; it is operated by Lamudi Global.
How many visitors does Lamudi Indonesia get?
Third-party estimates place Lamudi Indonesia at roughly 5 million visits per month, mostly from Indonesia, with 68% mobile traffic.
Is Lamudi Indonesia safe?
Lamudi Indonesia is an established real estate site founded in 2014 and ranked #186 in Indonesia; use the official domain lamudi.co.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslamudi.co.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos