Imovelweb
A Brazilian property listing portal.
Imovelweb at a glance
Imovelweb is a real estate website and one of the most visited sites in Brazil, currently ranked #142 in the country. It was founded in 2000 by Navent and is headquartered in São Paulo, Brazil. Today Imovelweb is owned by Navent / QuintoAndar group. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through listing fees, advertising. Its closest rivals include zapimoveis.com.br, vivareal.com.br, quintoandar.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| imovelweb | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Brazil
Company information
- Website
- imovelweb.com.br
- Sector
- Real Estate
- Owner
- Navent / QuintoAndar group
- Owner type
- Private company
- Founders
- Navent
- Founded
- 2000
- Headquarters
- São Paulo, Brazil
- Employees
- 200+
- Ownership
- Navent / QuintoAndar group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Imovelweb operates a real estate marketplace focused on Brazil. A Brazilian property listing portal. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #142 in this index
- Sector rank
- Leading real estate site in Brazil
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zapimoveis.com.br | ≈ 9 million / month | #143 class competitor | — |
| vivareal.com.br | ≈ 6.7 million / month | #144 class competitor | — |
| quintoandar.com.br | ≈ 4.5 million / month | #145 class competitor | — |
What is Imovelweb?
Imovelweb (imovelweb.com.br) is a real estate marketplace serving users in Brazil. A Brazilian property listing portal. It ranks #142 among the most visited websites in the country in this index, within the real estate category.
Who owns Imovelweb?
The site is operated by Navent / QuintoAndar group, founded by Navent. The company was established in 2000 and is headquartered in São Paulo, Brazil. It employs around 200+.
Traffic and audience
Traffic estimates place Imovelweb at roughly 15 million visits per month, about 0.5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Imovelweb makes money
Revenue comes primarily from listing fees, alongside advertising.
Competitors in Brazil
Its closest rivals include zapimoveis.com.br, vivareal.com.br, quintoandar.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Imovelweb is founded in São Paulo, Brazil.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #142 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Imovelweb?
Imovelweb is operated by Navent / QuintoAndar group. Private company structure, based on public filings and press reporting.
Where is Imovelweb headquartered?
Imovelweb is headquartered in São Paulo, Brazil.
When was Imovelweb founded?
Imovelweb was founded in 2000 by Navent.
How many employees does Imovelweb have?
Imovelweb employs approximately 200+ people.
What is Imovelweb's revenue?
Imovelweb's revenue: ≈ $40 million annual revenue (est.).
Who are Imovelweb's competitors?
Main competitors in Brazil include zapimoveis.com.br, vivareal.com.br, quintoandar.com.br.
How does Imovelweb make money?
Mainly listing fees, advertising.
Is Imovelweb publicly traded?
No — Imovelweb is not listed as an independent public company; it is operated by Navent / QuintoAndar group.
How many visitors does Imovelweb get?
Third-party estimates place Imovelweb at roughly 15 million visits per month, mostly from Brazil, with 68% mobile traffic.
Is Imovelweb safe?
Imovelweb is an established real estate site founded in 2000 and ranked #142 in Brazil; use the official domain imovelweb.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsimovelweb.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos