Nubank
Latin America's largest digital bank, offering cards, accounts, loans and investments.
Nubank at a glance
Nubank is a finance & banking website and one of the most visited sites in Brazil, currently ranked #143 in the country. It was founded in 2013 by David Vélez, Cristina Junqueira, Edward Wible and is headquartered in São Paulo, Brazil. Today Nubank is owned by Nu Holdings Ltd.. Our estimates put its audience at ≈ 90 million visits per month. The business earns money mainly through interchange fees, net interest income, fees. Its closest rivals include inter.co, c6bank.com.br, itau.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 84.6 million / month | +2% |
| Q2 | ≈ 87.3 million / month | +3% |
| Q3 | ≈ 90 million / month | +3% |
| Q4 | ≈ 95.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 27 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nubank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Brazil
Company information
- Website
- nubank.com.br
- Sector
- Finance & Banking
- Owner
- Nu Holdings Ltd.
- Owner type
- Public company
- Founders
- David Vélez, Cristina Junqueira, Edward Wible
- Founded
- 2013
- Headquarters
- São Paulo, Brazil
- Employees
- 8,000+
- Ownership
- Nu Holdings Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11 billion annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $11 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Nubank operates a bank and digital financial platform focused on Brazil. Latin America's largest digital bank, offering cards, accounts, loans and investments. Revenue comes mainly from interchange fees, supported by the other lines listed below.
- Interchange fees
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #143 in this index
- Sector rank
- Leading finance & banking site in Brazil
- Global rank
- 350
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| inter.co | ≈ 54 million / month | #144 class competitor | — |
| c6bank.com.br | ≈ 40.5 million / month | #145 class competitor | — |
| itau.com.br | ≈ 27 million / month | #146 class competitor | — |
What is Nubank?
Nubank (nubank.com.br) is a bank and digital financial platform serving users in Brazil. Latin America's largest digital bank, offering cards, accounts, loans and investments. It ranks #143 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Nubank?
The site is operated by Nu Holdings Ltd., founded by David Vélez, Cristina Junqueira, Edward Wible. The company was established in 2013 and is headquartered in São Paulo, Brazil. It employs around 8,000+.
Traffic and audience
Traffic estimates place Nubank at roughly 90 million visits per month, about 3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Nubank makes money
Revenue comes primarily from interchange fees, alongside net interest income, fees.
Competitors in Brazil
Its closest rivals include inter.co, c6bank.com.br, itau.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Nubank is founded in São Paulo, Brazil.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #143 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Nubank?
Nubank is operated by Nu Holdings Ltd.. Public company structure, based on public filings and press reporting.
Where is Nubank headquartered?
Nubank is headquartered in São Paulo, Brazil.
When was Nubank founded?
Nubank was founded in 2013 by David Vélez, Cristina Junqueira, Edward Wible.
How many employees does Nubank have?
Nubank employs approximately 8,000+ people.
What is Nubank's revenue?
Nubank's revenue: ≈ $11 billion annual revenue (est.).
Who are Nubank's competitors?
Main competitors in Brazil include inter.co, c6bank.com.br, itau.com.br.
How does Nubank make money?
Mainly interchange fees, net interest income, fees.
Is Nubank publicly traded?
Nubank's ownership: Public company.
How many visitors does Nubank get?
Third-party estimates place Nubank at roughly 90 million visits per month, mostly from Brazil, with 82% mobile traffic.
Is Nubank safe?
Nubank is an established finance & banking site founded in 2013 and ranked #143 in Brazil; use the official domain nubank.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnubank.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos