Banco do Brasil
The site of Brazil's largest state-controlled bank.
Banco do Brasil at a glance
Banco do Brasil is a finance & banking website and one of the most visited sites in Brazil, currently ranked #146 in the country. It was founded in 1808 by Prince Regent João and is headquartered in Brasília, Brazil. Today Banco do Brasil is owned by Banco do Brasil S.A.. Our estimates put its audience at ≈ 110 million visits per month. The business earns money mainly through net interest income, fees, agribusiness lending. Its closest rivals include caixa.gov.br, itau.com.br, bradesco.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 103 million / month | +2% |
| Q2 | ≈ 107 million / month | +3% |
| Q3 | ≈ 110 million / month | +3% |
| Q4 | ≈ 117 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 33 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banco do brasil | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Brazil
Company information
- Website
- bb.com.br
- Sector
- Finance & Banking
- Owner
- Banco do Brasil S.A.
- Owner type
- State-owned company
- Founders
- Prince Regent João
- Founded
- 1808
- Headquarters
- Brasília, Brazil
- Employees
- 85,000+
- Ownership
- Banco do Brasil S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $45 billion annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $45 billion annual revenue (est.)
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banco do Brasil operates a bank and digital financial platform focused on Brazil. The site of Brazil's largest state-controlled bank. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
- Agribusiness lending
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #146 in this index
- Sector rank
- Leading finance & banking site in Brazil
- Global rank
- 400
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| caixa.gov.br | ≈ 66 million / month | #147 class competitor | — |
| itau.com.br | ≈ 49.5 million / month | #148 class competitor | — |
| bradesco.com.br | ≈ 33 million / month | #149 class competitor | — |
What is Banco do Brasil?
Banco do Brasil (bb.com.br) is a bank and digital financial platform serving users in Brazil. The site of Brazil's largest state-controlled bank. It ranks #146 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banco do Brasil?
The site is operated by Banco do Brasil S.A., founded by Prince Regent João. The company was established in 1808 and is headquartered in Brasília, Brazil. It employs around 85,000+.
Traffic and audience
Traffic estimates place Banco do Brasil at roughly 110 million visits per month, about 3.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banco do Brasil makes money
Revenue comes primarily from net interest income, alongside fees, agribusiness lending.
Competitors in Brazil
Its closest rivals include caixa.gov.br, itau.com.br, bradesco.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1808
Banco do Brasil is founded in Brasília, Brazil.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #146 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banco do Brasil?
Banco do Brasil is operated by Banco do Brasil S.A.. State-owned company structure, based on public filings and press reporting.
Where is Banco do Brasil headquartered?
Banco do Brasil is headquartered in Brasília, Brazil.
When was Banco do Brasil founded?
Banco do Brasil was founded in 1808 by Prince Regent João.
How many employees does Banco do Brasil have?
Banco do Brasil employs approximately 85,000+ people.
What is Banco do Brasil's revenue?
Banco do Brasil's revenue: ≈ $45 billion annual revenue (est.).
Who are Banco do Brasil's competitors?
Main competitors in Brazil include caixa.gov.br, itau.com.br, bradesco.com.br.
How does Banco do Brasil make money?
Mainly net interest income, fees, agribusiness lending.
Is Banco do Brasil publicly traded?
Banco do Brasil's ownership: State-owned company.
How many visitors does Banco do Brasil get?
Third-party estimates place Banco do Brasil at roughly 110 million visits per month, mostly from Brazil, with 82% mobile traffic.
Is Banco do Brasil safe?
Banco do Brasil is an established finance & banking site founded in 1808 and ranked #146 in Brazil; use the official domain bb.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbb.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos