Caixa Econômica Federal
The state bank's portal for housing loans, FGTS and social benefits.
Caixa Econômica Federal at a glance
Caixa Econômica Federal is a finance & banking website and one of the most visited sites in Brazil, currently ranked #147 in the country. It was founded in 1861 by Emperor Pedro II and is headquartered in Brasília, Brazil. Today Caixa Econômica Federal is owned by Caixa Econômica Federal. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through net interest income, fees, lotteries. Its closest rivals include bb.com.br, itau.com.br, bradesco.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| caixa econômica federal | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Brazil
Company information
- Website
- caixa.gov.br
- Sector
- Finance & Banking
- Owner
- Caixa Econômica Federal
- Owner type
- State-owned company
- Founders
- Emperor Pedro II
- Founded
- 1861
- Headquarters
- Brasília, Brazil
- Employees
- 85,000+
- Ownership
- Caixa Econômica Federal controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $35 billion annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $35 billion annual revenue (est.)
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Caixa Econômica Federal operates a bank and digital financial platform focused on Brazil. The state bank's portal for housing loans, FGTS and social benefits. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
- Lotteries
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #147 in this index
- Sector rank
- Leading finance & banking site in Brazil
- Global rank
- 300
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bb.com.br | ≈ 90 million / month | #148 class competitor | — |
| itau.com.br | ≈ 67.5 million / month | #149 class competitor | — |
| bradesco.com.br | ≈ 45 million / month | #150 class competitor | — |
What is Caixa Econômica Federal?
Caixa Econômica Federal (caixa.gov.br) is a bank and digital financial platform serving users in Brazil. The state bank's portal for housing loans, FGTS and social benefits. It ranks #147 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Caixa Econômica Federal?
The site is operated by Caixa Econômica Federal, founded by Emperor Pedro II. The company was established in 1861 and is headquartered in Brasília, Brazil. It employs around 85,000+.
Traffic and audience
Traffic estimates place Caixa Econômica Federal at roughly 150 million visits per month, about 5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Caixa Econômica Federal makes money
Revenue comes primarily from net interest income, alongside fees, lotteries.
Competitors in Brazil
Its closest rivals include bb.com.br, itau.com.br, bradesco.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1861
Caixa Econômica Federal is founded in Brasília, Brazil.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #147 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Caixa Econômica Federal?
Caixa Econômica Federal is operated by Caixa Econômica Federal. State-owned company structure, based on public filings and press reporting.
Where is Caixa Econômica Federal headquartered?
Caixa Econômica Federal is headquartered in Brasília, Brazil.
When was Caixa Econômica Federal founded?
Caixa Econômica Federal was founded in 1861 by Emperor Pedro II.
How many employees does Caixa Econômica Federal have?
Caixa Econômica Federal employs approximately 85,000+ people.
What is Caixa Econômica Federal's revenue?
Caixa Econômica Federal's revenue: ≈ $35 billion annual revenue (est.).
Who are Caixa Econômica Federal's competitors?
Main competitors in Brazil include bb.com.br, itau.com.br, bradesco.com.br.
How does Caixa Econômica Federal make money?
Mainly net interest income, fees, lotteries.
Is Caixa Econômica Federal publicly traded?
Caixa Econômica Federal's ownership: State-owned company.
How many visitors does Caixa Econômica Federal get?
Third-party estimates place Caixa Econômica Federal at roughly 150 million visits per month, mostly from Brazil, with 82% mobile traffic.
Is Caixa Econômica Federal safe?
Caixa Econômica Federal is an established finance & banking site founded in 1861 and ranked #147 in Brazil; use the official domain caixa.gov.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscaixa.gov.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos