Viva Real
A Brazilian property portal for homes, rentals and new developments.
Viva Real at a glance
Viva Real is a real estate website and one of the most visited sites in Brazil, currently ranked #140 in the country. It was founded in 2009 by Not publicly disclosed and is headquartered in São Paulo, Brazil. Today Viva Real is owned by Grupo OLX Brasil (ZAP+). Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through listing fees, agent subscriptions. Its closest rivals include zapimoveis.com.br, quintoandar.com.br, imovelweb.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| viva real | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Brazil
Company information
- Website
- vivareal.com.br
- Sector
- Real Estate
- Owner
- Grupo OLX Brasil (ZAP+)
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2009
- Headquarters
- São Paulo, Brazil
- Employees
- 500+
- Ownership
- Grupo OLX Brasil (ZAP+) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $120 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $120 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Viva Real operates a real estate marketplace focused on Brazil. A Brazilian property portal for homes, rentals and new developments. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Agent subscriptions
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #140 in this index
- Sector rank
- Leading real estate site in Brazil
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zapimoveis.com.br | ≈ 24 million / month | #141 class competitor | — |
| quintoandar.com.br | ≈ 18 million / month | #142 class competitor | — |
| imovelweb.com.br | ≈ 12 million / month | #143 class competitor | — |
What is Viva Real?
Viva Real (vivareal.com.br) is a real estate marketplace serving users in Brazil. A Brazilian property portal for homes, rentals and new developments. It ranks #140 among the most visited websites in the country in this index, within the real estate category.
Who owns Viva Real?
The site is operated by Grupo OLX Brasil (ZAP+), founded by Not publicly disclosed. The company was established in 2009 and is headquartered in São Paulo, Brazil. It employs around 500+.
Traffic and audience
Traffic estimates place Viva Real at roughly 40 million visits per month, about 1.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Viva Real makes money
Revenue comes primarily from listing fees, alongside agent subscriptions.
Competitors in Brazil
Its closest rivals include zapimoveis.com.br, quintoandar.com.br, imovelweb.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Viva Real is founded in São Paulo, Brazil.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #140 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Viva Real?
Viva Real is operated by Grupo OLX Brasil (ZAP+). Private company structure, based on public filings and press reporting.
Where is Viva Real headquartered?
Viva Real is headquartered in São Paulo, Brazil.
When was Viva Real founded?
Viva Real was founded in 2009 by Not publicly disclosed.
How many employees does Viva Real have?
Viva Real employs approximately 500+ people.
What is Viva Real's revenue?
Viva Real's revenue: ≈ $120 million annual revenue (est.).
Who are Viva Real's competitors?
Main competitors in Brazil include zapimoveis.com.br, quintoandar.com.br, imovelweb.com.br.
How does Viva Real make money?
Mainly listing fees, agent subscriptions.
Is Viva Real publicly traded?
No — Viva Real is not listed as an independent public company; it is operated by Grupo OLX Brasil (ZAP+).
How many visitors does Viva Real get?
Third-party estimates place Viva Real at roughly 40 million visits per month, mostly from Brazil, with 68% mobile traffic.
Is Viva Real safe?
Viva Real is an established real estate site founded in 2009 and ranked #140 in Brazil; use the official domain vivareal.com.br and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvivareal.com.br
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos