KB Land
KB Kookmin Bank's real estate portal with listings, prices and market data.
KB Land at a glance
KB Land is a real estate website and one of the most visited sites in South Korea, currently ranked #138 in the country. It was founded in 2000 by KB Kookmin Bank and is headquartered in Seoul, South Korea. Today KB Land is owned by KB Kookmin Bank. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through data services, banking referrals. Its closest rivals include zigbang.com, dabangapp.com, land.naver.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kb land | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in South Korea
Company information
- Website
- kbland.kr
- Sector
- Real Estate
- Owner
- KB Kookmin Bank
- Owner type
- Subsidiary of public company
- Founders
- KB Kookmin Bank
- Founded
- 2000
- Headquarters
- Seoul, South Korea
- Employees
- 200+
- Ownership
- KB Kookmin Bank controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Korean
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
KB Land operates a real estate marketplace focused on South Korea. KB Kookmin Bank's real estate portal with listings, prices and market data. Revenue comes mainly from data services, supported by the other lines listed below.
- Data services
- Banking referrals
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #138 in this index
- Sector rank
- Leading real estate site in South Korea
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zigbang.com | ≈ 15 million / month | #139 class competitor | — |
| dabangapp.com | ≈ 11.2 million / month | #140 class competitor | — |
| land.naver.com | ≈ 7.5 million / month | #141 class competitor | — |
What is KB Land?
KB Land (kbland.kr) is a real estate marketplace serving users in South Korea. KB Kookmin Bank's real estate portal with listings, prices and market data. It ranks #138 among the most visited websites in the country in this index, within the real estate category.
Who owns KB Land?
The site is operated by KB Kookmin Bank, founded by KB Kookmin Bank. The company was established in 2000 and is headquartered in Seoul, South Korea. It employs around 200+.
Traffic and audience
Traffic estimates place KB Land at roughly 25 million visits per month, about 0.8 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How KB Land makes money
Revenue comes primarily from data services, alongside banking referrals.
Competitors in South Korea
Its closest rivals include zigbang.com, dabangapp.com, land.naver.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
KB Land is founded in Seoul, South Korea.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #138 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns KB Land?
KB Land is operated by KB Kookmin Bank. Subsidiary of public company structure, based on public filings and press reporting.
Where is KB Land headquartered?
KB Land is headquartered in Seoul, South Korea.
When was KB Land founded?
KB Land was founded in 2000 by KB Kookmin Bank.
How many employees does KB Land have?
KB Land employs approximately 200+ people.
What is KB Land's revenue?
KB Land's revenue: Not publicly disclosed.
Who are KB Land's competitors?
Main competitors in South Korea include zigbang.com, dabangapp.com, land.naver.com.
How does KB Land make money?
Mainly data services, banking referrals.
Is KB Land publicly traded?
KB Land's ownership: Subsidiary of public company.
How many visitors does KB Land get?
Third-party estimates place KB Land at roughly 25 million visits per month, mostly from South Korea, with 68% mobile traffic.
Is KB Land safe?
KB Land is an established real estate site founded in 2000 and ranked #138 in South Korea; use the official domain kbland.kr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskbland.kr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos