at home
A Japanese real estate information site with listings across rentals and sales.
at home at a glance
at home is a real estate website and one of the most visited sites in Japan, currently ranked #141 in the country. It was founded in 1967 by Not publicly disclosed and is headquartered in Tokyo, Japan. Today at home is owned by at home Co., Ltd.. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through listing fees, advertising. Its closest rivals include suumo.jp, homes.co.jp, yahoo.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| at home | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Japan
Company information
- Website
- athome.co.jp
- Sector
- Real Estate
- Owner
- at home Co., Ltd.
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1967
- Headquarters
- Tokyo, Japan
- Employees
- 700+
- Ownership
- at home Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
at home operates a real estate marketplace focused on Japan. A Japanese real estate information site with listings across rentals and sales. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Advertising
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #141 in this index
- Sector rank
- Leading real estate site in Japan
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| suumo.jp | ≈ 36 million / month | #142 class competitor | — |
| homes.co.jp | ≈ 27 million / month | #143 class competitor | — |
| yahoo.co.jp | ≈ 18 million / month | #144 class competitor | — |
What is at home?
at home (athome.co.jp) is a real estate marketplace serving users in Japan. A Japanese real estate information site with listings across rentals and sales. It ranks #141 among the most visited websites in the country in this index, within the real estate category.
Who owns at home?
The site is operated by at home Co., Ltd., founded by Not publicly disclosed. The company was established in 1967 and is headquartered in Tokyo, Japan. It employs around 700+.
Traffic and audience
Traffic estimates place at home at roughly 60 million visits per month, about 2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How at home makes money
Revenue comes primarily from listing fees, alongside advertising.
Competitors in Japan
Its closest rivals include suumo.jp, homes.co.jp, yahoo.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1967
at home is founded in Tokyo, Japan.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #141 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns at home?
at home is operated by at home Co., Ltd.. Private company structure, based on public filings and press reporting.
Where is at home headquartered?
at home is headquartered in Tokyo, Japan.
When was at home founded?
at home was founded in 1967 by Not publicly disclosed.
How many employees does at home have?
at home employs approximately 700+ people.
What is at home's revenue?
at home's revenue: ≈ $150 million annual revenue (est.).
Who are at home's competitors?
Main competitors in Japan include suumo.jp, homes.co.jp, yahoo.co.jp.
How does at home make money?
Mainly listing fees, advertising.
Is at home publicly traded?
No — at home is not listed as an independent public company; it is operated by at home Co., Ltd..
How many visitors does at home get?
Third-party estimates place at home at roughly 60 million visits per month, mostly from Japan, with 68% mobile traffic.
Is at home safe?
at home is an established real estate site founded in 1967 and ranked #141 in Japan; use the official domain athome.co.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsathome.co.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos