Casa.it
An Italian property portal for homes for sale and rent.
Casa.it at a glance
Casa.it is a real estate website and one of the most visited sites in Italy, currently ranked #128 in the country. It was founded in 2005 by Not publicly disclosed and is headquartered in Milan, Italy. Today Casa.it is owned by Casa.it S.r.l. (Opendoor/Mediaset group). Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through agent subscriptions, advertising. Its closest rivals include immobiliare.it, idealista.it, subito.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| casa.it | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Italy
Company information
- Website
- casa.it
- Sector
- Real Estate
- Owner
- Casa.it S.r.l. (Opendoor/Mediaset group)
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2005
- Headquarters
- Milan, Italy
- Employees
- 150+
- Ownership
- Casa.it S.r.l. (Opendoor/Mediaset group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Casa.it operates a real estate marketplace focused on Italy. An Italian property portal for homes for sale and rent. Revenue comes mainly from agent subscriptions, supported by the other lines listed below.
- Agent subscriptions
- Advertising
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #128 in this index
- Sector rank
- Leading real estate site in Italy
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| immobiliare.it | ≈ 15 million / month | #129 class competitor | — |
| idealista.it | ≈ 11.2 million / month | #130 class competitor | — |
| subito.it | ≈ 7.5 million / month | #131 class competitor | — |
What is Casa.it?
Casa.it (casa.it) is a real estate marketplace serving users in Italy. An Italian property portal for homes for sale and rent. It ranks #128 among the most visited websites in the country in this index, within the real estate category.
Who owns Casa.it?
The site is operated by Casa.it S.r.l. (Opendoor/Mediaset group), founded by Not publicly disclosed. The company was established in 2005 and is headquartered in Milan, Italy. It employs around 150+.
Traffic and audience
Traffic estimates place Casa.it at roughly 25 million visits per month, about 0.8 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Casa.it makes money
Revenue comes primarily from agent subscriptions, alongside advertising.
Competitors in Italy
Its closest rivals include immobiliare.it, idealista.it, subito.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Casa.it is founded in Milan, Italy.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #128 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Casa.it?
Casa.it is operated by Casa.it S.r.l. (Opendoor/Mediaset group). Private company structure, based on public filings and press reporting.
Where is Casa.it headquartered?
Casa.it is headquartered in Milan, Italy.
When was Casa.it founded?
Casa.it was founded in 2005 by Not publicly disclosed.
How many employees does Casa.it have?
Casa.it employs approximately 150+ people.
What is Casa.it's revenue?
Casa.it's revenue: ≈ $40 million annual revenue (est.).
Who are Casa.it's competitors?
Main competitors in Italy include immobiliare.it, idealista.it, subito.it.
How does Casa.it make money?
Mainly agent subscriptions, advertising.
Is Casa.it publicly traded?
No — Casa.it is not listed as an independent public company; it is operated by Casa.it S.r.l. (Opendoor/Mediaset group).
How many visitors does Casa.it get?
Third-party estimates place Casa.it at roughly 25 million visits per month, mostly from Italy, with 68% mobile traffic.
Is Casa.it safe?
Casa.it is an established real estate site founded in 2005 and ranked #128 in Italy; use the official domain casa.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscasa.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos