Zoopla
A UK property portal for sales, rentals and house price data.
Zoopla at a glance
Zoopla is a real estate website and one of the most visited sites in United Kingdom, currently ranked #140 in the country. It was founded in 2007 by Alex Chesterman, Simon Kain and is headquartered in London, UK. Today Zoopla is owned by Houseful (Silverfin / Embark Group). Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through agent subscriptions, lead generation. Its closest rivals include rightmove.co.uk, onthemarket.com, gumtree.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| zoopla | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in United Kingdom
Company information
- Website
- zoopla.co.uk
- Sector
- Real Estate
- Owner
- Houseful (Silverfin / Embark Group)
- Owner type
- Private company
- Founders
- Alex Chesterman, Simon Kain
- Founded
- 2007
- Headquarters
- London, UK
- Employees
- 700+
- Ownership
- Houseful (Silverfin / Embark Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Zoopla operates a real estate marketplace focused on United Kingdom. A UK property portal for sales, rentals and house price data. Revenue comes mainly from agent subscriptions, supported by the other lines listed below.
- Agent subscriptions
- Lead generation
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #140 in this index
- Sector rank
- Leading real estate site in United Kingdom
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| rightmove.co.uk | ≈ 30 million / month | #141 class competitor | — |
| onthemarket.com | ≈ 22.5 million / month | #142 class competitor | — |
| gumtree.com | ≈ 15 million / month | #143 class competitor | — |
What is Zoopla?
Zoopla (zoopla.co.uk) is a real estate marketplace serving users in United Kingdom. A UK property portal for sales, rentals and house price data. It ranks #140 among the most visited websites in the country in this index, within the real estate category.
Who owns Zoopla?
The site is operated by Houseful (Silverfin / Embark Group), founded by Alex Chesterman, Simon Kain. The company was established in 2007 and is headquartered in London, UK. It employs around 700+.
Traffic and audience
Traffic estimates place Zoopla at roughly 50 million visits per month, about 1.7 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Zoopla makes money
Revenue comes primarily from agent subscriptions, alongside lead generation.
Competitors in United Kingdom
Its closest rivals include rightmove.co.uk, onthemarket.com, gumtree.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Zoopla is founded in London, UK.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #140 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Zoopla?
Zoopla is operated by Houseful (Silverfin / Embark Group). Private company structure, based on public filings and press reporting.
Where is Zoopla headquartered?
Zoopla is headquartered in London, UK.
When was Zoopla founded?
Zoopla was founded in 2007 by Alex Chesterman, Simon Kain.
How many employees does Zoopla have?
Zoopla employs approximately 700+ people.
What is Zoopla's revenue?
Zoopla's revenue: ≈ $200 million annual revenue (est.).
Who are Zoopla's competitors?
Main competitors in United Kingdom include rightmove.co.uk, onthemarket.com, gumtree.com.
How does Zoopla make money?
Mainly agent subscriptions, lead generation.
Is Zoopla publicly traded?
No — Zoopla is not listed as an independent public company; it is operated by Houseful (Silverfin / Embark Group).
How many visitors does Zoopla get?
Third-party estimates place Zoopla at roughly 50 million visits per month, mostly from United Kingdom, with 68% mobile traffic.
Is Zoopla safe?
Zoopla is an established real estate site founded in 2007 and ranked #140 in United Kingdom; use the official domain zoopla.co.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementszoopla.co.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos