Tesco
The online store of the UK's largest supermarket chain with grocery delivery, Clubcard and banking.
Tesco at a glance
Tesco is an e-commerce website and one of the most visited sites in United Kingdom, currently ranked #144 in the country. It was founded in 1919 by Jack Cohen and is headquartered in Welwyn Garden City, UK. Today Tesco is owned by Tesco PLC. Our estimates put its audience at ≈ 170 million visits per month. The business earns money mainly through product sales, retail media, financial services. Its closest rivals include sainsburys.co.uk, asda.com, morrisons.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 160 million / month | +2% |
| Q2 | ≈ 165 million / month | +3% |
| Q3 | ≈ 170 million / month | +3% |
| Q4 | ≈ 180 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 51 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tesco | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United Kingdom
Company information
- Website
- tesco.com
- Sector
- E-commerce
- Owner
- Tesco PLC
- Owner type
- Public company
- Founders
- Jack Cohen
- Founded
- 1919
- Headquarters
- Welwyn Garden City, UK
- Employees
- 300,000+
- Ownership
- Tesco PLC controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $75 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $75 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tesco operates an online retail and marketplace platform focused on United Kingdom. The online store of the UK's largest supermarket chain with grocery delivery, Clubcard and banking. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Retail media
- Financial services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #144 in this index
- Sector rank
- Leading e-commerce site in United Kingdom
- Global rank
- 350
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sainsburys.co.uk | ≈ 102 million / month | #145 class competitor | — |
| asda.com | ≈ 76.5 million / month | #146 class competitor | — |
| morrisons.com | ≈ 51 million / month | #147 class competitor | — |
What is Tesco?
Tesco (tesco.com) is an online retail and marketplace platform serving users in United Kingdom. The online store of the UK's largest supermarket chain with grocery delivery, Clubcard and banking. It ranks #144 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Tesco?
The site is operated by Tesco PLC, founded by Jack Cohen. The company was established in 1919 and is headquartered in Welwyn Garden City, UK. It employs around 300,000+.
Traffic and audience
Traffic estimates place Tesco at roughly 170 million visits per month, about 5.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Tesco makes money
Revenue comes primarily from product sales, alongside retail media, financial services.
Competitors in United Kingdom
Its closest rivals include sainsburys.co.uk, asda.com, morrisons.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1919
Tesco is founded in Welwyn Garden City, UK.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #144 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Tesco?
Tesco is operated by Tesco PLC. Public company structure, based on public filings and press reporting.
Where is Tesco headquartered?
Tesco is headquartered in Welwyn Garden City, UK.
When was Tesco founded?
Tesco was founded in 1919 by Jack Cohen.
How many employees does Tesco have?
Tesco employs approximately 300,000+ people.
What is Tesco's revenue?
Tesco's revenue: ≈ $75 billion annual revenue (est.).
Who are Tesco's competitors?
Main competitors in United Kingdom include sainsburys.co.uk, asda.com, morrisons.com.
How does Tesco make money?
Mainly product sales, retail media, financial services.
Is Tesco publicly traded?
Tesco's ownership: Public company.
How many visitors does Tesco get?
Third-party estimates place Tesco at roughly 170 million visits per month, mostly from United Kingdom, with 76% mobile traffic.
Is Tesco safe?
Tesco is an established e-commerce site founded in 1919 and ranked #144 in United Kingdom; use the official domain tesco.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstesco.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos