MSC Industrial Supply
Premier distributor of metalworking and maintenance, repair, and operations (MRO) products and services.
MSC Industrial Supply at a glance
MSC Industrial Supply is an e-commerce website and one of the most visited sites in United States, currently ranked #1550 in the country. It was founded in 1941 by Sidney Jacobson and is headquartered in Melville, New York, USA. Today MSC Industrial Supply is owned by MSC Industrial Direct Co., Inc.. Our estimates put its audience at ≈ 5.8 million visits per month. The business earns money mainly through industrial catalog sales, vendor managed inventory solutions. Its closest rivals include grainger.com, mcmaster.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.5 million / month | +2% |
| Q2 | ≈ 5.6 million / month | +3% |
| Q3 | ≈ 5.8 million / month | +3% |
| Q4 | ≈ 6.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.7 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| msc industrial supply | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- mscdirect.com
- Sector
- E-commerce
- Owner
- MSC Industrial Direct Co., Inc.
- Owner type
- Public company
- Founders
- Sidney Jacobson
- Founded
- 1941
- Headquarters
- Melville, New York, USA
- Employees
- 7,000+
- Ownership
- MSC Industrial Direct Co., Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $4.0 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $4.0 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
MSC Industrial Supply operates an online retail and marketplace platform focused on United States. Premier distributor of metalworking and maintenance, repair, and operations (MRO) products and services. Revenue comes mainly from industrial catalog sales, supported by the other lines listed below.
- Industrial catalog sales
- Vendor managed inventory solutions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1550 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 11200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| grainger.com | ≈ 3.5 million / month | #1551 class competitor | — |
| mcmaster.com | ≈ 2.6 million / month | #1552 class competitor | — |
What is MSC Industrial Supply?
MSC Industrial Supply (mscdirect.com) is an online retail and marketplace platform serving users in United States. Premier distributor of metalworking and maintenance, repair, and operations (MRO) products and services. It ranks #1550 among the most visited websites in the country in this index, within the e-commerce category.
Who owns MSC Industrial Supply?
The site is operated by MSC Industrial Direct Co., Inc., founded by Sidney Jacobson. The company was established in 1941 and is headquartered in Melville, New York, USA. It employs around 7,000+.
Traffic and audience
Traffic estimates place MSC Industrial Supply at roughly 5.8 million visits per month, about 0.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How MSC Industrial Supply makes money
Revenue comes primarily from industrial catalog sales, alongside vendor managed inventory solutions.
Competitors in United States
Its closest rivals include grainger.com, mcmaster.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1941
MSC Industrial Supply is founded in Melville, New York, USA.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1550 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns MSC Industrial Supply?
MSC Industrial Supply is operated by MSC Industrial Direct Co., Inc.. Public company structure, based on public filings and press reporting.
Where is MSC Industrial Supply headquartered?
MSC Industrial Supply is headquartered in Melville, New York, USA.
When was MSC Industrial Supply founded?
MSC Industrial Supply was founded in 1941 by Sidney Jacobson.
How many employees does MSC Industrial Supply have?
MSC Industrial Supply employs approximately 7,000+ people.
What is MSC Industrial Supply's revenue?
MSC Industrial Supply's revenue: ≈ $4.0 billion annual revenue (est.).
Who are MSC Industrial Supply's competitors?
Main competitors in United States include grainger.com, mcmaster.com.
How does MSC Industrial Supply make money?
Mainly industrial catalog sales, vendor managed inventory solutions.
Is MSC Industrial Supply publicly traded?
MSC Industrial Supply's ownership: Public company.
How many visitors does MSC Industrial Supply get?
Third-party estimates place MSC Industrial Supply at roughly 5.8 million visits per month, mostly from United States, with 76% mobile traffic.
Is MSC Industrial Supply safe?
MSC Industrial Supply is an established e-commerce site founded in 1941 and ranked #1550 in United States; use the official domain mscdirect.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmscdirect.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos