Hayneedle
Online furniture and home decor destination specializing in outdoor patio sets, living room, and bedroom decor.
Hayneedle at a glance
Hayneedle is an e-commerce website and one of the most visited sites in United States, currently ranked #1505 in the country. It was founded in 2002 by Doug Nielsen, Seth Fitch, Tom M. Whitten and is headquartered in Omaha, Nebraska, USA. Today Hayneedle is owned by Walmart Inc.. Our estimates put its audience at ≈ 4.5 million visits per month. The business earns money mainly through direct e-commerce home goods retail. Its closest rivals include wayfair.com, overstock.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.2 million / month | +2% |
| Q2 | ≈ 4.4 million / month | +3% |
| Q3 | ≈ 4.5 million / month | +3% |
| Q4 | ≈ 4.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hayneedle | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- hayneedle.com
- Sector
- E-commerce
- Owner
- Walmart Inc.
- Owner type
- Public company
- Founders
- Doug Nielsen, Seth Fitch, Tom M. Whitten
- Founded
- 2002
- Headquarters
- Omaha, Nebraska, USA
- Employees
- 300+
- Ownership
- Walmart Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hayneedle operates an online retail and marketplace platform focused on United States. Online furniture and home decor destination specializing in outdoor patio sets, living room, and bedroom decor. Revenue comes mainly from direct e-commerce home goods retail, supported by the other lines listed below.
- Direct e-commerce home goods retail
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1505 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 13500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| wayfair.com | ≈ 2.7 million / month | #1506 class competitor | — |
| overstock.com | ≈ 2 million / month | #1507 class competitor | — |
What is Hayneedle?
Hayneedle (hayneedle.com) is an online retail and marketplace platform serving users in United States. Online furniture and home decor destination specializing in outdoor patio sets, living room, and bedroom decor. It ranks #1505 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Hayneedle?
The site is operated by Walmart Inc., founded by Doug Nielsen, Seth Fitch, Tom M. Whitten. The company was established in 2002 and is headquartered in Omaha, Nebraska, USA. It employs around 300+.
Traffic and audience
Traffic estimates place Hayneedle at roughly 4.5 million visits per month, about 0.1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Hayneedle makes money
Revenue comes primarily from direct e-commerce home goods retail, alongside .
Competitors in United States
Its closest rivals include wayfair.com, overstock.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
Hayneedle is founded in Omaha, Nebraska, USA.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1505 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Hayneedle?
Hayneedle is operated by Walmart Inc.. Public company structure, based on public filings and press reporting.
Where is Hayneedle headquartered?
Hayneedle is headquartered in Omaha, Nebraska, USA.
When was Hayneedle founded?
Hayneedle was founded in 2002 by Doug Nielsen, Seth Fitch, Tom M. Whitten.
How many employees does Hayneedle have?
Hayneedle employs approximately 300+ people.
What is Hayneedle's revenue?
Hayneedle's revenue: ≈ $150 million annual revenue (est.).
Who are Hayneedle's competitors?
Main competitors in United States include wayfair.com, overstock.com.
How does Hayneedle make money?
Mainly direct e-commerce home goods retail.
Is Hayneedle publicly traded?
Hayneedle's ownership: Public company.
How many visitors does Hayneedle get?
Third-party estimates place Hayneedle at roughly 4.5 million visits per month, mostly from United States, with 76% mobile traffic.
Is Hayneedle safe?
Hayneedle is an established e-commerce site founded in 2002 and ranked #1505 in United States; use the official domain hayneedle.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshayneedle.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos