E-commerce#1460 in United States

B&H Photo Video

Renowned retailer serving professional photographers, filmmakers, and audio engineers with pro camera equipment.

bhphotovideo.com ↗Updated September 2026

B&H Photo Video at a glance

B&H Photo Video is an e-commerce website and one of the most visited sites in United States, currently ranked #1460 in the country. It was founded in 1973 by Herman Schreiber and is headquartered in New York City, New York, USA. Today B&H Photo Video is owned by B&H Foto & Electronics Corp.. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through retail & corporate equipment sales, b2b institutional contracts. Its closest rivals include adorama.com, amazon.com, bestbuy.com.

Traffic statistics

≈ 22 million
Monthly visits
≈ 5.1 million
Weekly visits
≈ 0.7 million
Daily visits
≈ 9.2 million / month
Unique visitors
3200
Global rank
#1460 in United States
Country rank
≈ 7.4
Pages / visit
≈ 6 min
Avg. visit
≈ 38%
Bounce rate
≈ 76% mobile
Mobile traffic
≈ 8
Visits per second
#1460
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 20.7 million / month+2%
Q2≈ 21.3 million / month+3%
Q3≈ 22 million / month+3%
Q4≈ 23.3 million / month+6%

Traffic sources

  • Direct48%

    App-first shopping habit

  • Organic search31%
  • Paid search11%
  • Social6%
  • Referral & email4%

Audience & demographics

  • Women54%
  • Men46%
  • Age 25-3430%
  • Age 18-2423%
  • Age 35-4422%

The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • United States86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 6.6 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
United States

Top organic keywords

KeywordPositionVolumeTraffic share
b&h photo video1Very highDominant
online shoppingTop 10High—
discount codesTop 10High—
free deliveryTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactNode.jsKubernetesElasticsearchCDN edge cachingProgressive Web App

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta PixelCriteoAppsFlyer

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 76% mobile
Position in country
Among the leading e-commerce apps in United States

Company information

Website
bhphotovideo.com
Sector
E-commerce
Owner
B&H Foto & Electronics Corp.
Owner type
Private company
Founders
Herman Schreiber
Founded
1973
Headquarters
New York City, New York, USA
Employees
2,000+
Ownership
B&H Foto & Electronics Corp. controls the platform. Ownership details are based on public filings and press reporting.
Revenue
≈ $3.0 billion annual revenue (est.)
Languages
English, Spanish
Top traffic sources
direct, organic search, paid search

Financials

Revenue
≈ $3.0 billion annual revenue (est.)
Ownership
Private company
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

B&H Photo Video operates an online retail and marketplace platform focused on United States. Renowned retailer serving professional photographers, filmmakers, and audio engineers with pro camera equipment. Revenue comes mainly from retail & corporate equipment sales, supported by the other lines listed below.

  • Retail & corporate equipment sales
  • B2B institutional contracts

Products & services

B&H Payboo credit card
Explora educational photo hub

Related deals on Amazon

As an Amazon Associate, Global Site Index earns from qualifying purchases.

International presence

Primary market
United States
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

2,000+
Total employees

Customer statistics

≈ 9.2 million / month
Monthly reach
≈ 7.4 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (United States)
#1460 in this index
Sector rank
Leading e-commerce site in United States
Global rank
3200

Main competitors

adorama.comamazon.combestbuy.com

Website comparisons

WebsiteMonthly visitsRankNotes
adorama.com≈ 13.2 million / month#1461 class competitor—
amazon.com≈ 9.9 million / month#1462 class competitor—
bestbuy.com≈ 6.6 million / month#1463 class competitor—

What is B&H Photo Video?

B&H Photo Video (bhphotovideo.com) is an online retail and marketplace platform serving users in United States. Renowned retailer serving professional photographers, filmmakers, and audio engineers with pro camera equipment. It ranks #1460 among the most visited websites in the country in this index, within the e-commerce category.

Who owns B&H Photo Video?

The site is operated by B&H Foto & Electronics Corp., founded by Herman Schreiber. The company was established in 1973 and is headquartered in New York City, New York, USA. It employs around 2,000+.

Traffic and audience

Traffic estimates place B&H Photo Video at roughly 22 million visits per month, about 0.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.

How B&H Photo Video makes money

Revenue comes primarily from retail & corporate equipment sales, alongside b2b institutional contracts.

Competitors in United States

Its closest rivals include adorama.com, amazon.com, bestbuy.com.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1973

    B&H Photo Video is founded in New York City, New York, USA.

  2. Growth phase

    Expands its e-commerce offering and moves to a mobile-first product.

  3. Today

    Ranks #1460 among the most visited websites in United States.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Wide product assortment with competitive local pricing
  • Established delivery and returns network
  • Local payment methods and installment options
  • Mature seller tools and campaign calendar

Cons

  • Product quality varies between third-party sellers
  • Returns and disputes can take time on marketplace orders
  • Commissions and ad costs pressure smaller sellers
  • International shipping coverage is limited

Key statistics

Founded1973
HeadquartersNew York City, New York, USA
Employees2,000+
Monthly visits≈ 22 million
Country rank#1460 in United States
SectorE-commerce
Primary marketUnited States
Founded1973
Monthly visits≈ 22 million

Frequently asked questions

Who owns B&H Photo Video?

B&H Photo Video is operated by B&H Foto & Electronics Corp.. Private company structure, based on public filings and press reporting.

Where is B&H Photo Video headquartered?

B&H Photo Video is headquartered in New York City, New York, USA.

When was B&H Photo Video founded?

B&H Photo Video was founded in 1973 by Herman Schreiber.

How many employees does B&H Photo Video have?

B&H Photo Video employs approximately 2,000+ people.

What is B&H Photo Video's revenue?

B&H Photo Video's revenue: ≈ $3.0 billion annual revenue (est.).

Who are B&H Photo Video's competitors?

Main competitors in United States include adorama.com, amazon.com, bestbuy.com.

How does B&H Photo Video make money?

Mainly retail & corporate equipment sales, b2b institutional contracts.

Is B&H Photo Video publicly traded?

No — B&H Photo Video is not listed as an independent public company; it is operated by B&H Foto & Electronics Corp..

How many visitors does B&H Photo Video get?

Third-party estimates place B&H Photo Video at roughly 22 million visits per month, mostly from United States, with 76% mobile traffic.

Is B&H Photo Video safe?

B&H Photo Video is an established e-commerce site founded in 1973 and ranked #1460 in United States; use the official domain bhphotovideo.com and HTTPS.

Popular searches

b&h photo videob&h photo video loginb&h photo video appwho owns b&h photo videois b&h photo video safe

Data sources & confidence

  • Company website and public announcements
    bhphotovideo.com
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    United States and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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