Asda
The online store of a major UK supermarket with grocery delivery and George clothing.
Asda at a glance
Asda is an e-commerce website and one of the most visited sites in United Kingdom, currently ranked #146 in the country. It was founded in 1965 by Asquith family, Associated Dairies and is headquartered in Leeds, UK. Today Asda is owned by TDR Capital / Issa brothers. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through product sales. Its closest rivals include tesco.com, sainsburys.co.uk, morrisons.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| asda | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United Kingdom
Company information
- Website
- asda.com
- Sector
- E-commerce
- Owner
- TDR Capital / Issa brothers
- Owner type
- Private company
- Founders
- Asquith family, Associated Dairies
- Founded
- 1965
- Headquarters
- Leeds, UK
- Employees
- 140,000+
- Ownership
- TDR Capital / Issa brothers controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $30 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $30 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Asda operates an online retail and marketplace platform focused on United Kingdom. The online store of a major UK supermarket with grocery delivery and George clothing. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #146 in this index
- Sector rank
- Leading e-commerce site in United Kingdom
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tesco.com | ≈ 48 million / month | #147 class competitor | — |
| sainsburys.co.uk | ≈ 36 million / month | #148 class competitor | — |
| morrisons.com | ≈ 24 million / month | #149 class competitor | — |
What is Asda?
Asda (asda.com) is an online retail and marketplace platform serving users in United Kingdom. The online store of a major UK supermarket with grocery delivery and George clothing. It ranks #146 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Asda?
The site is operated by TDR Capital / Issa brothers, founded by Asquith family, Associated Dairies. The company was established in 1965 and is headquartered in Leeds, UK. It employs around 140,000+.
Traffic and audience
Traffic estimates place Asda at roughly 80 million visits per month, about 2.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Asda makes money
Revenue comes primarily from product sales, alongside .
Competitors in United Kingdom
Its closest rivals include tesco.com, sainsburys.co.uk, morrisons.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1965
Asda is founded in Leeds, UK.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #146 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Asda?
Asda is operated by TDR Capital / Issa brothers. Private company structure, based on public filings and press reporting.
Where is Asda headquartered?
Asda is headquartered in Leeds, UK.
When was Asda founded?
Asda was founded in 1965 by Asquith family, Associated Dairies.
How many employees does Asda have?
Asda employs approximately 140,000+ people.
What is Asda's revenue?
Asda's revenue: ≈ $30 billion annual revenue (est.).
Who are Asda's competitors?
Main competitors in United Kingdom include tesco.com, sainsburys.co.uk, morrisons.com.
How does Asda make money?
Mainly product sales.
Is Asda publicly traded?
No — Asda is not listed as an independent public company; it is operated by TDR Capital / Issa brothers.
How many visitors does Asda get?
Third-party estimates place Asda at roughly 80 million visits per month, mostly from United Kingdom, with 76% mobile traffic.
Is Asda safe?
Asda is an established e-commerce site founded in 1965 and ranked #146 in United Kingdom; use the official domain asda.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsasda.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos