Rightmove
The UK's largest property portal for homes to buy and rent.
Rightmove at a glance
Rightmove is a real estate website and one of the most visited sites in United Kingdom, currently ranked #139 in the country. It was founded in 2000 by Countrywide, Connells, Halifax, Royal & Sun Alliance and is headquartered in Milton Keynes, UK. Today Rightmove is owned by Rightmove plc. Our estimates put its audience at ≈ 150 million visits per month. The business earns money mainly through agent subscriptions, advertising. Its closest rivals include zoopla.co.uk, onthemarket.com, gumtree.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 141 million / month | +2% |
| Q2 | ≈ 146 million / month | +3% |
| Q3 | ≈ 150 million / month | +3% |
| Q4 | ≈ 159 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 45 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rightmove | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in United Kingdom
Company information
- Website
- rightmove.co.uk
- Sector
- Real Estate
- Owner
- Rightmove plc
- Owner type
- Public company
- Founders
- Countrywide, Connells, Halifax, Royal & Sun Alliance
- Founded
- 2000
- Headquarters
- Milton Keynes, UK
- Employees
- 1,000+
- Ownership
- Rightmove plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $460 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $460 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rightmove operates a real estate marketplace focused on United Kingdom. The UK's largest property portal for homes to buy and rent. Revenue comes mainly from agent subscriptions, supported by the other lines listed below.
- Agent subscriptions
- Advertising
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #139 in this index
- Sector rank
- Leading real estate site in United Kingdom
- Global rank
- 600
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zoopla.co.uk | ≈ 90 million / month | #140 class competitor | — |
| onthemarket.com | ≈ 67.5 million / month | #141 class competitor | — |
| gumtree.com | ≈ 45 million / month | #142 class competitor | — |
What is Rightmove?
Rightmove (rightmove.co.uk) is a real estate marketplace serving users in United Kingdom. The UK's largest property portal for homes to buy and rent. It ranks #139 among the most visited websites in the country in this index, within the real estate category.
Who owns Rightmove?
The site is operated by Rightmove plc, founded by Countrywide, Connells, Halifax, Royal & Sun Alliance. The company was established in 2000 and is headquartered in Milton Keynes, UK. It employs around 1,000+.
Traffic and audience
Traffic estimates place Rightmove at roughly 150 million visits per month, about 5 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Rightmove makes money
Revenue comes primarily from agent subscriptions, alongside advertising.
Competitors in United Kingdom
Its closest rivals include zoopla.co.uk, onthemarket.com, gumtree.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Rightmove is founded in Milton Keynes, UK.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #139 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Rightmove?
Rightmove is operated by Rightmove plc. Public company structure, based on public filings and press reporting.
Where is Rightmove headquartered?
Rightmove is headquartered in Milton Keynes, UK.
When was Rightmove founded?
Rightmove was founded in 2000 by Countrywide, Connells, Halifax, Royal & Sun Alliance.
How many employees does Rightmove have?
Rightmove employs approximately 1,000+ people.
What is Rightmove's revenue?
Rightmove's revenue: ≈ $460 million annual revenue (est.).
Who are Rightmove's competitors?
Main competitors in United Kingdom include zoopla.co.uk, onthemarket.com, gumtree.com.
How does Rightmove make money?
Mainly agent subscriptions, advertising.
Is Rightmove publicly traded?
Rightmove's ownership: Public company.
How many visitors does Rightmove get?
Third-party estimates place Rightmove at roughly 150 million visits per month, mostly from United Kingdom, with 68% mobile traffic.
Is Rightmove safe?
Rightmove is an established real estate site founded in 2000 and ranked #139 in United Kingdom; use the official domain rightmove.co.uk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrightmove.co.uk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos