Quattroruote
Italy's leading motoring magazine and site with news, tests and car valuations.
Quattroruote at a glance
Quattroruote is an automotive website and one of the most visited sites in Italy, currently ranked #131 in the country. It was founded in 1956 by Gianni Mazzocchi and is headquartered in Rozzano, Italy. Today Quattroruote is owned by Editoriale Domus. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through digital advertising, magazine sales, data services. Its closest rivals include autoscout24.it, automobile.it, motori.corriere.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| quattroruote | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Italy
Company information
- Website
- quattroruote.it
- Sector
- Automotive
- Owner
- Editoriale Domus
- Owner type
- Private company
- Founders
- Gianni Mazzocchi
- Founded
- 1956
- Headquarters
- Rozzano, Italy
- Employees
- 200+
- Ownership
- Editoriale Domus controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $90 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $90 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Quattroruote operates an automotive marketplace focused on Italy. Italy's leading motoring magazine and site with news, tests and car valuations. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Magazine sales
- Data services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #131 in this index
- Sector rank
- Leading automotive site in Italy
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| autoscout24.it | ≈ 15 million / month | #132 class competitor | — |
| automobile.it | ≈ 11.2 million / month | #133 class competitor | — |
| motori.corriere.it | ≈ 7.5 million / month | #134 class competitor | — |
What is Quattroruote?
Quattroruote (quattroruote.it) is an automotive marketplace serving users in Italy. Italy's leading motoring magazine and site with news, tests and car valuations. It ranks #131 among the most visited websites in the country in this index, within the automotive category.
Who owns Quattroruote?
The site is operated by Editoriale Domus, founded by Gianni Mazzocchi. The company was established in 1956 and is headquartered in Rozzano, Italy. It employs around 200+.
Traffic and audience
Traffic estimates place Quattroruote at roughly 25 million visits per month, about 0.8 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Quattroruote makes money
Revenue comes primarily from digital advertising, alongside magazine sales, data services.
Competitors in Italy
Its closest rivals include autoscout24.it, automobile.it, motori.corriere.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1956
Quattroruote is founded in Rozzano, Italy.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #131 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Quattroruote?
Quattroruote is operated by Editoriale Domus. Private company structure, based on public filings and press reporting.
Where is Quattroruote headquartered?
Quattroruote is headquartered in Rozzano, Italy.
When was Quattroruote founded?
Quattroruote was founded in 1956 by Gianni Mazzocchi.
How many employees does Quattroruote have?
Quattroruote employs approximately 200+ people.
What is Quattroruote's revenue?
Quattroruote's revenue: ≈ $90 million annual revenue (est.).
Who are Quattroruote's competitors?
Main competitors in Italy include autoscout24.it, automobile.it, motori.corriere.it.
How does Quattroruote make money?
Mainly digital advertising, magazine sales, data services.
Is Quattroruote publicly traded?
No — Quattroruote is not listed as an independent public company; it is operated by Editoriale Domus.
How many visitors does Quattroruote get?
Third-party estimates place Quattroruote at roughly 25 million visits per month, mostly from Italy, with 70% mobile traffic.
Is Quattroruote safe?
Quattroruote is an established automotive site founded in 1956 and ranked #131 in Italy; use the official domain quattroruote.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsquattroruote.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos