Goo-net
A Japanese used car marketplace with dealer listings and vehicle information.
Goo-net at a glance
Goo-net is an automotive website and one of the most visited sites in Japan, currently ranked #142 in the country. It was founded in 1977 by Not publicly disclosed and is headquartered in Nagoya, Japan. Today Goo-net is owned by IDOM Inc. / Proto Corporation. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through dealer listing fees, advertising. Its closest rivals include carsensor.net, kakaku.com, yahoo.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| goo-net | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Japan
Company information
- Website
- goo-net.com
- Sector
- Automotive
- Owner
- IDOM Inc. / Proto Corporation
- Owner type
- Public company
- Founders
- Not publicly disclosed
- Founded
- 1977
- Headquarters
- Nagoya, Japan
- Employees
- 700+
- Ownership
- IDOM Inc. / Proto Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Goo-net operates an automotive marketplace focused on Japan. A Japanese used car marketplace with dealer listings and vehicle information. Revenue comes mainly from dealer listing fees, supported by the other lines listed below.
- Dealer listing fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #142 in this index
- Sector rank
- Leading automotive site in Japan
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| carsensor.net | ≈ 30 million / month | #143 class competitor | — |
| kakaku.com | ≈ 22.5 million / month | #144 class competitor | — |
| yahoo.co.jp | ≈ 15 million / month | #145 class competitor | — |
What is Goo-net?
Goo-net (goo-net.com) is an automotive marketplace serving users in Japan. A Japanese used car marketplace with dealer listings and vehicle information. It ranks #142 among the most visited websites in the country in this index, within the automotive category.
Who owns Goo-net?
The site is operated by IDOM Inc. / Proto Corporation, founded by Not publicly disclosed. The company was established in 1977 and is headquartered in Nagoya, Japan. It employs around 700+.
Traffic and audience
Traffic estimates place Goo-net at roughly 50 million visits per month, about 1.7 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Goo-net makes money
Revenue comes primarily from dealer listing fees, alongside advertising.
Competitors in Japan
Its closest rivals include carsensor.net, kakaku.com, yahoo.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1977
Goo-net is founded in Nagoya, Japan.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #142 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Goo-net?
Goo-net is operated by IDOM Inc. / Proto Corporation. Public company structure, based on public filings and press reporting.
Where is Goo-net headquartered?
Goo-net is headquartered in Nagoya, Japan.
When was Goo-net founded?
Goo-net was founded in 1977 by Not publicly disclosed.
How many employees does Goo-net have?
Goo-net employs approximately 700+ people.
What is Goo-net's revenue?
Goo-net's revenue: ≈ $200 million annual revenue (est.).
Who are Goo-net's competitors?
Main competitors in Japan include carsensor.net, kakaku.com, yahoo.co.jp.
How does Goo-net make money?
Mainly dealer listing fees, advertising.
Is Goo-net publicly traded?
Goo-net's ownership: Public company.
How many visitors does Goo-net get?
Third-party estimates place Goo-net at roughly 50 million visits per month, mostly from Japan, with 70% mobile traffic.
Is Goo-net safe?
Goo-net is an established automotive site founded in 1977 and ranked #142 in Japan; use the official domain goo-net.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgoo-net.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos