Bobaedream
A Korean automotive community and used-car listing site.
Bobaedream at a glance
Bobaedream is an automotive website and one of the most visited sites in South Korea, currently ranked #140 in the country. It was founded in 1999 by Not publicly disclosed and is headquartered in Seoul, South Korea. Today Bobaedream is owned by Bobaedream Co.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through dealer fees, advertising. Its closest rivals include encar.com, kcar.com, dcinside.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bobaedream | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in South Korea
Company information
- Website
- bobaedream.co.kr
- Sector
- Automotive
- Owner
- Bobaedream Co.
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1999
- Headquarters
- Seoul, South Korea
- Employees
- 100+
- Ownership
- Bobaedream Co. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40 million annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $40 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bobaedream operates an automotive marketplace focused on South Korea. A Korean automotive community and used-car listing site. Revenue comes mainly from dealer fees, supported by the other lines listed below.
- Dealer fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #140 in this index
- Sector rank
- Leading automotive site in South Korea
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| encar.com | ≈ 18 million / month | #141 class competitor | — |
| kcar.com | ≈ 13.5 million / month | #142 class competitor | — |
| dcinside.com | ≈ 9 million / month | #143 class competitor | — |
What is Bobaedream?
Bobaedream (bobaedream.co.kr) is an automotive marketplace serving users in South Korea. A Korean automotive community and used-car listing site. It ranks #140 among the most visited websites in the country in this index, within the automotive category.
Who owns Bobaedream?
The site is operated by Bobaedream Co., founded by Not publicly disclosed. The company was established in 1999 and is headquartered in Seoul, South Korea. It employs around 100+.
Traffic and audience
Traffic estimates place Bobaedream at roughly 30 million visits per month, about 1 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Bobaedream makes money
Revenue comes primarily from dealer fees, alongside advertising.
Competitors in South Korea
Its closest rivals include encar.com, kcar.com, dcinside.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Bobaedream is founded in Seoul, South Korea.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #140 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Bobaedream?
Bobaedream is operated by Bobaedream Co.. Private company structure, based on public filings and press reporting.
Where is Bobaedream headquartered?
Bobaedream is headquartered in Seoul, South Korea.
When was Bobaedream founded?
Bobaedream was founded in 1999 by Not publicly disclosed.
How many employees does Bobaedream have?
Bobaedream employs approximately 100+ people.
What is Bobaedream's revenue?
Bobaedream's revenue: ≈ $40 million annual revenue (est.).
Who are Bobaedream's competitors?
Main competitors in South Korea include encar.com, kcar.com, dcinside.com.
How does Bobaedream make money?
Mainly dealer fees, advertising.
Is Bobaedream publicly traded?
No — Bobaedream is not listed as an independent public company; it is operated by Bobaedream Co..
How many visitors does Bobaedream get?
Third-party estimates place Bobaedream at roughly 30 million visits per month, mostly from South Korea, with 70% mobile traffic.
Is Bobaedream safe?
Bobaedream is an established automotive site founded in 1999 and ranked #140 in South Korea; use the official domain bobaedream.co.kr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbobaedream.co.kr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos