NAVITIME
A Japanese route planning and navigation service for trains, cars and walking.
NAVITIME at a glance
NAVITIME is a travel website and one of the most visited sites in Japan, currently ranked #137 in the country. It was founded in 2000 by Not publicly disclosed and is headquartered in Tokyo, Japan. Today NAVITIME is owned by NAVITIME JAPAN Co., Ltd.. Our estimates put its audience at ≈ 50 million visits per month. The business earns money mainly through subscriptions, advertising, b2b licensing. Its closest rivals include jorudan.co.jp, ekitan.com, yahoo.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 47 million / month | +2% |
| Q2 | ≈ 48.5 million / month | +3% |
| Q3 | ≈ 50 million / month | +3% |
| Q4 | ≈ 53 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| navitime | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Japan
Company information
- Website
- navitime.co.jp
- Sector
- Travel
- Owner
- NAVITIME JAPAN Co., Ltd.
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2000
- Headquarters
- Tokyo, Japan
- Employees
- 600+
- Ownership
- NAVITIME JAPAN Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- Japanese, English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NAVITIME operates a travel booking platform focused on Japan. A Japanese route planning and navigation service for trains, cars and walking. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
- B2B licensing
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #137 in this index
- Sector rank
- Leading travel site in Japan
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| jorudan.co.jp | ≈ 30 million / month | #138 class competitor | — |
| ekitan.com | ≈ 22.5 million / month | #139 class competitor | — |
| yahoo.co.jp | ≈ 15 million / month | #140 class competitor | — |
What is NAVITIME?
NAVITIME (navitime.co.jp) is a travel booking platform serving users in Japan. A Japanese route planning and navigation service for trains, cars and walking. It ranks #137 among the most visited websites in the country in this index, within the travel category.
Who owns NAVITIME?
The site is operated by NAVITIME JAPAN Co., Ltd., founded by Not publicly disclosed. The company was established in 2000 and is headquartered in Tokyo, Japan. It employs around 600+.
Traffic and audience
Traffic estimates place NAVITIME at roughly 50 million visits per month, about 1.7 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How NAVITIME makes money
Revenue comes primarily from subscriptions, alongside advertising, b2b licensing.
Competitors in Japan
Its closest rivals include jorudan.co.jp, ekitan.com, yahoo.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
NAVITIME is founded in Tokyo, Japan.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #137 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns NAVITIME?
NAVITIME is operated by NAVITIME JAPAN Co., Ltd.. Private company structure, based on public filings and press reporting.
Where is NAVITIME headquartered?
NAVITIME is headquartered in Tokyo, Japan.
When was NAVITIME founded?
NAVITIME was founded in 2000 by Not publicly disclosed.
How many employees does NAVITIME have?
NAVITIME employs approximately 600+ people.
What is NAVITIME's revenue?
NAVITIME's revenue: ≈ $200 million annual revenue (est.).
Who are NAVITIME's competitors?
Main competitors in Japan include jorudan.co.jp, ekitan.com, yahoo.co.jp.
How does NAVITIME make money?
Mainly subscriptions, advertising, b2b licensing.
Is NAVITIME publicly traded?
No — NAVITIME is not listed as an independent public company; it is operated by NAVITIME JAPAN Co., Ltd..
How many visitors does NAVITIME get?
Third-party estimates place NAVITIME at roughly 50 million visits per month, mostly from Japan, with 71% mobile traffic.
Is NAVITIME safe?
NAVITIME is an established travel site founded in 2000 and ranked #137 in Japan; use the official domain navitime.co.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnavitime.co.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos