Volagratis
An Italian flight comparison and booking site.
Volagratis at a glance
Volagratis is a travel website and one of the most visited sites in Italy, currently ranked #186 in the country. It was founded in 2005 by Not publicly disclosed and is headquartered in Milan, Italy. Today Volagratis is owned by eDreams ODIGEO. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through booking commissions. Its closest rivals include skyscanner.it, edreams.it, kayak.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| volagratis | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Italy
Company information
- Website
- volagratis.com
- Sector
- Travel
- Owner
- eDreams ODIGEO
- Owner type
- Subsidiary of public company
- Founders
- Not publicly disclosed
- Founded
- 2005
- Headquarters
- Milan, Italy
- Employees
- 100+
- Ownership
- eDreams ODIGEO controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Italian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Volagratis operates a travel booking platform focused on Italy. An Italian flight comparison and booking site. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #186 in this index
- Sector rank
- Leading travel site in Italy
- Global rank
- 8000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| skyscanner.it | ≈ 4.8 million / month | #187 class competitor | — |
| edreams.it | ≈ 3.6 million / month | #188 class competitor | — |
| kayak.it | ≈ 2.4 million / month | #189 class competitor | — |
What is Volagratis?
Volagratis (volagratis.com) is a travel booking platform serving users in Italy. An Italian flight comparison and booking site. It ranks #186 among the most visited websites in the country in this index, within the travel category.
Who owns Volagratis?
The site is operated by eDreams ODIGEO, founded by Not publicly disclosed. The company was established in 2005 and is headquartered in Milan, Italy. It employs around 100+.
Traffic and audience
Traffic estimates place Volagratis at roughly 8 million visits per month, about 0.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Volagratis makes money
Revenue comes primarily from booking commissions, alongside .
Competitors in Italy
Its closest rivals include skyscanner.it, edreams.it, kayak.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Volagratis is founded in Milan, Italy.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #186 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Volagratis?
Volagratis is operated by eDreams ODIGEO. Subsidiary of public company structure, based on public filings and press reporting.
Where is Volagratis headquartered?
Volagratis is headquartered in Milan, Italy.
When was Volagratis founded?
Volagratis was founded in 2005 by Not publicly disclosed.
How many employees does Volagratis have?
Volagratis employs approximately 100+ people.
What is Volagratis's revenue?
Volagratis's revenue: Not publicly disclosed.
Who are Volagratis's competitors?
Main competitors in Italy include skyscanner.it, edreams.it, kayak.it.
How does Volagratis make money?
Mainly booking commissions.
Is Volagratis publicly traded?
Volagratis's ownership: Subsidiary of public company.
How many visitors does Volagratis get?
Third-party estimates place Volagratis at roughly 8 million visits per month, mostly from Italy, with 71% mobile traffic.
Is Volagratis safe?
Volagratis is an established travel site founded in 2005 and ranked #186 in Italy; use the official domain volagratis.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvolagratis.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos