Italo
The site of Italy's private high-speed rail operator for ticket booking.
Italo at a glance
Italo is a travel website and one of the most visited sites in Italy, currently ranked #182 in the country. It was founded in 2006 by Luca Cordero di Montezemolo, Diego Della Valle and is headquartered in Rome, Italy. Today Italo is owned by Italo - Nuovo Trasporto Viaggiatori (MSC). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through ticket sales. Its closest rivals include trenitalia.com, trainline.it, omio.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| italo | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Italy
Company information
- Website
- italotreno.it
- Sector
- Travel
- Owner
- Italo - Nuovo Trasporto Viaggiatori (MSC)
- Owner type
- Private company
- Founders
- Luca Cordero di Montezemolo, Diego Della Valle
- Founded
- 2006
- Headquarters
- Rome, Italy
- Employees
- 1,500+
- Ownership
- Italo - Nuovo Trasporto Viaggiatori (MSC) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Italian, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Italo operates a travel booking platform focused on Italy. The site of Italy's private high-speed rail operator for ticket booking. Revenue comes mainly from ticket sales, supported by the other lines listed below.
- Ticket sales
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #182 in this index
- Sector rank
- Leading travel site in Italy
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| trenitalia.com | ≈ 9 million / month | #183 class competitor | — |
| trainline.it | ≈ 6.7 million / month | #184 class competitor | — |
| omio.it | ≈ 4.5 million / month | #185 class competitor | — |
What is Italo?
Italo (italotreno.it) is a travel booking platform serving users in Italy. The site of Italy's private high-speed rail operator for ticket booking. It ranks #182 among the most visited websites in the country in this index, within the travel category.
Who owns Italo?
The site is operated by Italo - Nuovo Trasporto Viaggiatori (MSC), founded by Luca Cordero di Montezemolo, Diego Della Valle. The company was established in 2006 and is headquartered in Rome, Italy. It employs around 1,500+.
Traffic and audience
Traffic estimates place Italo at roughly 15 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Italo makes money
Revenue comes primarily from ticket sales, alongside .
Competitors in Italy
Its closest rivals include trenitalia.com, trainline.it, omio.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Italo is founded in Rome, Italy.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #182 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Italo?
Italo is operated by Italo - Nuovo Trasporto Viaggiatori (MSC). Private company structure, based on public filings and press reporting.
Where is Italo headquartered?
Italo is headquartered in Rome, Italy.
When was Italo founded?
Italo was founded in 2006 by Luca Cordero di Montezemolo, Diego Della Valle.
How many employees does Italo have?
Italo employs approximately 1,500+ people.
What is Italo's revenue?
Italo's revenue: ≈ $1 billion annual revenue (est.).
Who are Italo's competitors?
Main competitors in Italy include trenitalia.com, trainline.it, omio.it.
How does Italo make money?
Mainly ticket sales.
Is Italo publicly traded?
No — Italo is not listed as an independent public company; it is operated by Italo - Nuovo Trasporto Viaggiatori (MSC).
How many visitors does Italo get?
Third-party estimates place Italo at roughly 15 million visits per month, mostly from Italy, with 71% mobile traffic.
Is Italo safe?
Italo is an established travel site founded in 2006 and ranked #182 in Italy; use the official domain italotreno.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsitalotreno.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos