eDreams Italia
The Italian edition of the online travel agency for flights, hotels and packages.
eDreams Italia at a glance
eDreams Italia is a travel website and one of the most visited sites in Italy, currently ranked #185 in the country. It was founded in 2000 by Javier Pérez-Tenessa and is headquartered in Barcelona, Spain (Italian operations). Today eDreams Italia is owned by eDreams ODIGEO. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through booking commissions, prime subscriptions. Its closest rivals include booking.com, skyscanner.it, kayak.it.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| edreams italia | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Italy
Company information
- Website
- edreams.it
- Sector
- Travel
- Owner
- eDreams ODIGEO
- Owner type
- Public company
- Founders
- Javier Pérez-Tenessa
- Founded
- 2000
- Headquarters
- Barcelona, Spain (Italian operations)
- Employees
- 200+
- Ownership
- eDreams ODIGEO controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Italian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
eDreams Italia operates a travel booking platform focused on Italy. The Italian edition of the online travel agency for flights, hotels and packages. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Prime subscriptions
Products & services
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #185 in this index
- Sector rank
- Leading travel site in Italy
- Global rank
- 7000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| booking.com | ≈ 6 million / month | #186 class competitor | — |
| skyscanner.it | ≈ 4.5 million / month | #187 class competitor | — |
| kayak.it | ≈ 3 million / month | #188 class competitor | — |
What is eDreams Italia?
eDreams Italia (edreams.it) is a travel booking platform serving users in Italy. The Italian edition of the online travel agency for flights, hotels and packages. It ranks #185 among the most visited websites in the country in this index, within the travel category.
Who owns eDreams Italia?
The site is operated by eDreams ODIGEO, founded by Javier Pérez-Tenessa. The company was established in 2000 and is headquartered in Barcelona, Spain (Italian operations). It employs around 200+.
Traffic and audience
Traffic estimates place eDreams Italia at roughly 10 million visits per month, about 0.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How eDreams Italia makes money
Revenue comes primarily from booking commissions, alongside prime subscriptions.
Competitors in Italy
Its closest rivals include booking.com, skyscanner.it, kayak.it.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
eDreams Italia is founded in Barcelona, Spain (Italian operations).
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #185 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns eDreams Italia?
eDreams Italia is operated by eDreams ODIGEO. Public company structure, based on public filings and press reporting.
Where is eDreams Italia headquartered?
eDreams Italia is headquartered in Barcelona, Spain (Italian operations).
When was eDreams Italia founded?
eDreams Italia was founded in 2000 by Javier Pérez-Tenessa.
How many employees does eDreams Italia have?
eDreams Italia employs approximately 200+ people.
What is eDreams Italia's revenue?
eDreams Italia's revenue: Not publicly disclosed.
Who are eDreams Italia's competitors?
Main competitors in Italy include booking.com, skyscanner.it, kayak.it.
How does eDreams Italia make money?
Mainly booking commissions, prime subscriptions.
Is eDreams Italia publicly traded?
eDreams Italia's ownership: Public company.
How many visitors does eDreams Italia get?
Third-party estimates place eDreams Italia at roughly 10 million visits per month, mostly from Italy, with 71% mobile traffic.
Is eDreams Italia safe?
eDreams Italia is an established travel site founded in 2000 and ranked #185 in Italy; use the official domain edreams.it and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsedreams.it
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos