Jalan
A Japanese hotel and activity booking site from Recruit, popular for domestic travel.
Jalan at a glance
Jalan is a travel website and one of the most visited sites in Japan, currently ranked #134 in the country. It was founded in 1996 by Recruit and is headquartered in Tokyo, Japan. Today Jalan is owned by Recruit Co., Ltd.. Our estimates put its audience at ≈ 80 million visits per month. The business earns money mainly through booking commissions, advertising. Its closest rivals include travel.rakuten.co.jp, ikyu.com, booking.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 75.2 million / month | +2% |
| Q2 | ≈ 77.6 million / month | +3% |
| Q3 | ≈ 80 million / month | +3% |
| Q4 | ≈ 84.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 24 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| jalan | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Japan
Company information
- Website
- jalan.net
- Sector
- Travel
- Owner
- Recruit Co., Ltd.
- Owner type
- Subsidiary of public company
- Founders
- Recruit
- Founded
- 1996
- Headquarters
- Tokyo, Japan
- Employees
- 1,000+
- Ownership
- Recruit Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Jalan operates a travel booking platform focused on Japan. A Japanese hotel and activity booking site from Recruit, popular for domestic travel. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Advertising
Products & services
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #134 in this index
- Sector rank
- Leading travel site in Japan
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| travel.rakuten.co.jp | ≈ 48 million / month | #135 class competitor | — |
| ikyu.com | ≈ 36 million / month | #136 class competitor | — |
| booking.com | ≈ 24 million / month | #137 class competitor | — |
What is Jalan?
Jalan (jalan.net) is a travel booking platform serving users in Japan. A Japanese hotel and activity booking site from Recruit, popular for domestic travel. It ranks #134 among the most visited websites in the country in this index, within the travel category.
Who owns Jalan?
The site is operated by Recruit Co., Ltd., founded by Recruit. The company was established in 1996 and is headquartered in Tokyo, Japan. It employs around 1,000+.
Traffic and audience
Traffic estimates place Jalan at roughly 80 million visits per month, about 2.7 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Jalan makes money
Revenue comes primarily from booking commissions, alongside advertising.
Competitors in Japan
Its closest rivals include travel.rakuten.co.jp, ikyu.com, booking.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Jalan is founded in Tokyo, Japan.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #134 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Jalan?
Jalan is operated by Recruit Co., Ltd.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Jalan headquartered?
Jalan is headquartered in Tokyo, Japan.
When was Jalan founded?
Jalan was founded in 1996 by Recruit.
How many employees does Jalan have?
Jalan employs approximately 1,000+ people.
What is Jalan's revenue?
Jalan's revenue: ≈ $700 million annual revenue (est.).
Who are Jalan's competitors?
Main competitors in Japan include travel.rakuten.co.jp, ikyu.com, booking.com.
How does Jalan make money?
Mainly booking commissions, advertising.
Is Jalan publicly traded?
Jalan's ownership: Subsidiary of public company.
How many visitors does Jalan get?
Third-party estimates place Jalan at roughly 80 million visits per month, mostly from Japan, with 71% mobile traffic.
Is Jalan safe?
Jalan is an established travel site founded in 1996 and ranked #134 in Japan; use the official domain jalan.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjalan.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos