ASKUL
A Japanese office supplies and business goods e-commerce retailer with next-day delivery.
ASKUL at a glance
ASKUL is an e-commerce website and one of the most visited sites in Japan, currently ranked #132 in the country. It was founded in 1993 by Plus Corporation and is headquartered in Tokyo, Japan. Today ASKUL is owned by ASKUL Corporation. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through product sales, logistics services. Its closest rivals include amazon.co.jp, monotaro.com, rakuten.co.jp.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Japan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Japan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Japan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| askul | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Japan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Japan
Company information
- Website
- askul.co.jp
- Sector
- E-commerce
- Owner
- ASKUL Corporation
- Owner type
- Public company
- Founders
- Plus Corporation
- Founded
- 1993
- Headquarters
- Tokyo, Japan
- Employees
- 3,000+
- Ownership
- ASKUL Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- Japanese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
ASKUL operates an online retail and marketplace platform focused on Japan. A Japanese office supplies and business goods e-commerce retailer with next-day delivery. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Logistics services
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Japan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Japan)
- #132 in this index
- Sector rank
- Leading e-commerce site in Japan
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.co.jp | ≈ 24 million / month | #133 class competitor | — |
| monotaro.com | ≈ 18 million / month | #134 class competitor | — |
| rakuten.co.jp | ≈ 12 million / month | #135 class competitor | — |
What is ASKUL?
ASKUL (askul.co.jp) is an online retail and marketplace platform serving users in Japan. A Japanese office supplies and business goods e-commerce retailer with next-day delivery. It ranks #132 among the most visited websites in the country in this index, within the e-commerce category.
Who owns ASKUL?
The site is operated by ASKUL Corporation, founded by Plus Corporation. The company was established in 1993 and is headquartered in Tokyo, Japan. It employs around 3,000+.
Traffic and audience
Traffic estimates place ASKUL at roughly 40 million visits per month, about 1.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How ASKUL makes money
Revenue comes primarily from product sales, alongside logistics services.
Competitors in Japan
Its closest rivals include amazon.co.jp, monotaro.com, rakuten.co.jp.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1993
ASKUL is founded in Tokyo, Japan.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #132 among the most visited websites in Japan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns ASKUL?
ASKUL is operated by ASKUL Corporation. Public company structure, based on public filings and press reporting.
Where is ASKUL headquartered?
ASKUL is headquartered in Tokyo, Japan.
When was ASKUL founded?
ASKUL was founded in 1993 by Plus Corporation.
How many employees does ASKUL have?
ASKUL employs approximately 3,000+ people.
What is ASKUL's revenue?
ASKUL's revenue: ≈ $3 billion annual revenue (est.).
Who are ASKUL's competitors?
Main competitors in Japan include amazon.co.jp, monotaro.com, rakuten.co.jp.
How does ASKUL make money?
Mainly product sales, logistics services.
Is ASKUL publicly traded?
ASKUL's ownership: Public company.
How many visitors does ASKUL get?
Third-party estimates place ASKUL at roughly 40 million visits per month, mostly from Japan, with 76% mobile traffic.
Is ASKUL safe?
ASKUL is an established e-commerce site founded in 1993 and ranked #132 in Japan; use the official domain askul.co.jp and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsaskul.co.jp
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJapan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos