Universitas Indonesia
The site of Indonesia's leading public university.
Universitas Indonesia at a glance
Universitas Indonesia is an education website and one of the most visited sites in Indonesia, currently ranked #189 in the country. It was founded in 1849 by Dutch colonial government and is headquartered in Depok, Indonesia. Today Universitas Indonesia is owned by Universitas Indonesia. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through government funding, tuition. Its closest rivals include ugm.ac.id, itb.ac.id, unair.ac.id.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| universitas indonesia | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Indonesia
Company information
- Website
- ui.ac.id
- Sector
- Education
- Owner
- Universitas Indonesia
- Owner type
- Public institution
- Founders
- Dutch colonial government
- Founded
- 1849
- Headquarters
- Depok, Indonesia
- Employees
- 6,000+
- Ownership
- Universitas Indonesia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $500 million annual revenue (est.)
- Languages
- Indonesian, English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $500 million annual revenue (est.)
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Universitas Indonesia operates an education platform focused on Indonesia. The site of Indonesia's leading public university. Revenue comes mainly from government funding, supported by the other lines listed below.
- Government funding
- Tuition
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #189 in this index
- Sector rank
- Leading education site in Indonesia
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ugm.ac.id | ≈ 6 million / month | #190 class competitor | — |
| itb.ac.id | ≈ 4.5 million / month | #191 class competitor | — |
| unair.ac.id | ≈ 3 million / month | #192 class competitor | — |
What is Universitas Indonesia?
Universitas Indonesia (ui.ac.id) is an education platform serving users in Indonesia. The site of Indonesia's leading public university. It ranks #189 among the most visited websites in the country in this index, within the education category.
Who owns Universitas Indonesia?
The site is operated by Universitas Indonesia, founded by Dutch colonial government. The company was established in 1849 and is headquartered in Depok, Indonesia. It employs around 6,000+.
Traffic and audience
Traffic estimates place Universitas Indonesia at roughly 10 million visits per month, about 0.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Universitas Indonesia makes money
Revenue comes primarily from government funding, alongside tuition.
Competitors in Indonesia
Its closest rivals include ugm.ac.id, itb.ac.id, unair.ac.id.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1849
Universitas Indonesia is founded in Depok, Indonesia.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #189 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Universitas Indonesia?
Universitas Indonesia is operated by Universitas Indonesia. Public institution structure, based on public filings and press reporting.
Where is Universitas Indonesia headquartered?
Universitas Indonesia is headquartered in Depok, Indonesia.
When was Universitas Indonesia founded?
Universitas Indonesia was founded in 1849 by Dutch colonial government.
How many employees does Universitas Indonesia have?
Universitas Indonesia employs approximately 6,000+ people.
What is Universitas Indonesia's revenue?
Universitas Indonesia's revenue: ≈ $500 million annual revenue (est.).
Who are Universitas Indonesia's competitors?
Main competitors in Indonesia include ugm.ac.id, itb.ac.id, unair.ac.id.
How does Universitas Indonesia make money?
Mainly government funding, tuition.
Is Universitas Indonesia publicly traded?
Universitas Indonesia's ownership: Public institution.
How many visitors does Universitas Indonesia get?
Third-party estimates place Universitas Indonesia at roughly 10 million visits per month, mostly from Indonesia, with 66% mobile traffic.
Is Universitas Indonesia safe?
Universitas Indonesia is an established education site founded in 1849 and ranked #189 in Indonesia; use the official domain ui.ac.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsui.ac.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos