Ruangguru
Indonesia's largest edtech platform for tutoring and K-12 learning.
Ruangguru at a glance
Ruangguru is an education website and one of the most visited sites in Indonesia, currently ranked #134 in the country. It was founded in 2014 by Belva Devara, Iman Usman and is headquartered in Jakarta, Indonesia. Today Ruangguru is owned by PT Ruangguru. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through subscriptions, course sales. Its closest rivals include zenius.net, quipper.com, pahamify.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ruangguru | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Indonesia
Company information
- Website
- ruangguru.com
- Sector
- Education
- Owner
- PT Ruangguru
- Owner type
- Private company
- Founders
- Belva Devara, Iman Usman
- Founded
- 2014
- Headquarters
- Jakarta, Indonesia
- Employees
- 1,000+
- Ownership
- PT Ruangguru controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ruangguru operates an education platform focused on Indonesia. Indonesia's largest edtech platform for tutoring and K-12 learning. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Course sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #134 in this index
- Sector rank
- Leading education site in Indonesia
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| zenius.net | ≈ 9 million / month | #135 class competitor | — |
| quipper.com | ≈ 6.7 million / month | #136 class competitor | — |
| pahamify.com | ≈ 4.5 million / month | #137 class competitor | — |
What is Ruangguru?
Ruangguru (ruangguru.com) is an education platform serving users in Indonesia. Indonesia's largest edtech platform for tutoring and K-12 learning. It ranks #134 among the most visited websites in the country in this index, within the education category.
Who owns Ruangguru?
The site is operated by PT Ruangguru, founded by Belva Devara, Iman Usman. The company was established in 2014 and is headquartered in Jakarta, Indonesia. It employs around 1,000+.
Traffic and audience
Traffic estimates place Ruangguru at roughly 15 million visits per month, about 0.5 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Ruangguru makes money
Revenue comes primarily from subscriptions, alongside course sales.
Competitors in Indonesia
Its closest rivals include zenius.net, quipper.com, pahamify.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Ruangguru is founded in Jakarta, Indonesia.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #134 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Ruangguru?
Ruangguru is operated by PT Ruangguru. Private company structure, based on public filings and press reporting.
Where is Ruangguru headquartered?
Ruangguru is headquartered in Jakarta, Indonesia.
When was Ruangguru founded?
Ruangguru was founded in 2014 by Belva Devara, Iman Usman.
How many employees does Ruangguru have?
Ruangguru employs approximately 1,000+ people.
What is Ruangguru's revenue?
Ruangguru's revenue: ≈ $100 million annual revenue (est.).
Who are Ruangguru's competitors?
Main competitors in Indonesia include zenius.net, quipper.com, pahamify.com.
How does Ruangguru make money?
Mainly subscriptions, course sales.
Is Ruangguru publicly traded?
No — Ruangguru is not listed as an independent public company; it is operated by PT Ruangguru.
How many visitors does Ruangguru get?
Third-party estimates place Ruangguru at roughly 15 million visits per month, mostly from Indonesia, with 66% mobile traffic.
Is Ruangguru safe?
Ruangguru is an established education site founded in 2014 and ranked #134 in Indonesia; use the official domain ruangguru.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsruangguru.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos