Mobil123
An Indonesian online marketplace for new and used cars.
Mobil123 at a glance
Mobil123 is an automotive website and one of the most visited sites in Indonesia, currently ranked #130 in the country. It was founded in 2013 by Not publicly disclosed and is headquartered in Jakarta, Indonesia. Today Mobil123 is owned by Carsome Group. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through dealer fees, advertising. Its closest rivals include olx.co.id, carmudi.co.id, carsome.id.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mobil123 | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Indonesia
Company information
- Website
- mobil123.com
- Sector
- Automotive
- Owner
- Carsome Group
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2013
- Headquarters
- Jakarta, Indonesia
- Employees
- 100+
- Ownership
- Carsome Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $20 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $20 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mobil123 operates an automotive marketplace focused on Indonesia. An Indonesian online marketplace for new and used cars. Revenue comes mainly from dealer fees, supported by the other lines listed below.
- Dealer fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #130 in this index
- Sector rank
- Leading automotive site in Indonesia
- Global rank
- 4500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| olx.co.id | ≈ 9 million / month | #131 class competitor | — |
| carmudi.co.id | ≈ 6.7 million / month | #132 class competitor | — |
| carsome.id | ≈ 4.5 million / month | #133 class competitor | — |
What is Mobil123?
Mobil123 (mobil123.com) is an automotive marketplace serving users in Indonesia. An Indonesian online marketplace for new and used cars. It ranks #130 among the most visited websites in the country in this index, within the automotive category.
Who owns Mobil123?
The site is operated by Carsome Group, founded by Not publicly disclosed. The company was established in 2013 and is headquartered in Jakarta, Indonesia. It employs around 100+.
Traffic and audience
Traffic estimates place Mobil123 at roughly 15 million visits per month, about 0.5 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How Mobil123 makes money
Revenue comes primarily from dealer fees, alongside advertising.
Competitors in Indonesia
Its closest rivals include olx.co.id, carmudi.co.id, carsome.id.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Mobil123 is founded in Jakarta, Indonesia.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #130 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns Mobil123?
Mobil123 is operated by Carsome Group. Private company structure, based on public filings and press reporting.
Where is Mobil123 headquartered?
Mobil123 is headquartered in Jakarta, Indonesia.
When was Mobil123 founded?
Mobil123 was founded in 2013 by Not publicly disclosed.
How many employees does Mobil123 have?
Mobil123 employs approximately 100+ people.
What is Mobil123's revenue?
Mobil123's revenue: ≈ $20 million annual revenue (est.).
Who are Mobil123's competitors?
Main competitors in Indonesia include olx.co.id, carmudi.co.id, carsome.id.
How does Mobil123 make money?
Mainly dealer fees, advertising.
Is Mobil123 publicly traded?
No — Mobil123 is not listed as an independent public company; it is operated by Carsome Group.
How many visitors does Mobil123 get?
Third-party estimates place Mobil123 at roughly 15 million visits per month, mostly from Indonesia, with 70% mobile traffic.
Is Mobil123 safe?
Mobil123 is an established automotive site founded in 2013 and ranked #130 in Indonesia; use the official domain mobil123.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmobil123.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos