DRIVE2
A Russian automotive community with car logs and owner reviews.
DRIVE2 at a glance
DRIVE2 is an automotive website and one of the most visited sites in Russia, currently ranked #197 in the country. It was founded in 2009 by Not publicly disclosed and is headquartered in Moscow, Russia. Today DRIVE2 is owned by DRIVE2. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through advertising. Its closest rivals include drom.ru, auto.ru, avito.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| drive2 | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Russia
Company information
- Website
- drive2.ru
- Sector
- Automotive
- Owner
- DRIVE2
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2009
- Headquarters
- Moscow, Russia
- Employees
- 100+
- Ownership
- DRIVE2 controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DRIVE2 operates an automotive marketplace focused on Russia. A Russian automotive community with car logs and owner reviews. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #197 in this index
- Sector rank
- Leading automotive site in Russia
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| drom.ru | ≈ 15 million / month | #198 class competitor | — |
| auto.ru | ≈ 11.2 million / month | #199 class competitor | — |
| avito.ru | ≈ 7.5 million / month | #200 class competitor | — |
What is DRIVE2?
DRIVE2 (drive2.ru) is an automotive marketplace serving users in Russia. A Russian automotive community with car logs and owner reviews. It ranks #197 among the most visited websites in the country in this index, within the automotive category.
Who owns DRIVE2?
The site is operated by DRIVE2, founded by Not publicly disclosed. The company was established in 2009 and is headquartered in Moscow, Russia. It employs around 100+.
Traffic and audience
Traffic estimates place DRIVE2 at roughly 25 million visits per month, about 0.8 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How DRIVE2 makes money
Revenue comes primarily from advertising, alongside .
Competitors in Russia
Its closest rivals include drom.ru, auto.ru, avito.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
DRIVE2 is founded in Moscow, Russia.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #197 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns DRIVE2?
DRIVE2 is operated by DRIVE2. Private company structure, based on public filings and press reporting.
Where is DRIVE2 headquartered?
DRIVE2 is headquartered in Moscow, Russia.
When was DRIVE2 founded?
DRIVE2 was founded in 2009 by Not publicly disclosed.
How many employees does DRIVE2 have?
DRIVE2 employs approximately 100+ people.
What is DRIVE2's revenue?
DRIVE2's revenue: ≈ $15 million annual revenue (est.).
Who are DRIVE2's competitors?
Main competitors in Russia include drom.ru, auto.ru, avito.ru.
How does DRIVE2 make money?
Mainly advertising.
Is DRIVE2 publicly traded?
No — DRIVE2 is not listed as an independent public company; it is operated by DRIVE2.
How many visitors does DRIVE2 get?
Third-party estimates place DRIVE2 at roughly 25 million visits per month, mostly from Russia, with 70% mobile traffic.
Is DRIVE2 safe?
DRIVE2 is an established automotive site founded in 2009 and ranked #197 in Russia; use the official domain drive2.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdrive2.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos