Optus
The site of Australia's second-largest telecom provider.
Optus at a glance
Optus is a technology website and one of the most visited sites in Australia, currently ranked #198 in the country. It was founded in 1991 by Optus Communications and is headquartered in Sydney, Australia. Today Optus is owned by Singtel. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through mobile subscriptions, broadband. Its closest rivals include telstra.com.au, vodafone.com.au, tpg.com.au.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Australia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Australia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Australia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| optus | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Australia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Australia
Company information
- Website
- optus.com.au
- Sector
- Technology
- Owner
- Singtel
- Owner type
- Subsidiary of public company
- Founders
- Optus Communications
- Founded
- 1991
- Headquarters
- Sydney, Australia
- Employees
- 7,000+
- Ownership
- Singtel controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $6 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $6 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Optus operates a technology platform focused on Australia. The site of Australia's second-largest telecom provider. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
- Broadband
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Australia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Australia)
- #198 in this index
- Sector rank
- Leading technology site in Australia
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| telstra.com.au | ≈ 24 million / month | #199 class competitor | — |
| vodafone.com.au | ≈ 18 million / month | #200 class competitor | — |
| tpg.com.au | ≈ 12 million / month | #201 class competitor | — |
What is Optus?
Optus (optus.com.au) is a technology platform serving users in Australia. The site of Australia's second-largest telecom provider. It ranks #198 among the most visited websites in the country in this index, within the technology category.
Who owns Optus?
The site is operated by Singtel, founded by Optus Communications. The company was established in 1991 and is headquartered in Sydney, Australia. It employs around 7,000+.
Traffic and audience
Traffic estimates place Optus at roughly 40 million visits per month, about 1.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Optus makes money
Revenue comes primarily from mobile subscriptions, alongside broadband.
Competitors in Australia
Its closest rivals include telstra.com.au, vodafone.com.au, tpg.com.au.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1991
Optus is founded in Sydney, Australia.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #198 among the most visited websites in Australia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Optus?
Optus is operated by Singtel. Subsidiary of public company structure, based on public filings and press reporting.
Where is Optus headquartered?
Optus is headquartered in Sydney, Australia.
When was Optus founded?
Optus was founded in 1991 by Optus Communications.
How many employees does Optus have?
Optus employs approximately 7,000+ people.
What is Optus's revenue?
Optus's revenue: ≈ $6 billion annual revenue (est.).
Who are Optus's competitors?
Main competitors in Australia include telstra.com.au, vodafone.com.au, tpg.com.au.
How does Optus make money?
Mainly mobile subscriptions, broadband.
Is Optus publicly traded?
Optus's ownership: Subsidiary of public company.
How many visitors does Optus get?
Third-party estimates place Optus at roughly 40 million visits per month, mostly from Australia, with 68% mobile traffic.
Is Optus safe?
Optus is an established technology site founded in 1991 and ranked #198 in Australia; use the official domain optus.com.au and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsoptus.com.au
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustralia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos