2GIS
A Russian maps and business directory service with detailed city data.
2GIS at a glance
2GIS is a technology website and one of the most visited sites in Russia, currently ranked #166 in the country. It was founded in 1999 by Dmitry Gobbo, Leonid Khilkevich and is headquartered in Novosibirsk, Russia. Today 2GIS is owned by 2GIS. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through business advertising, b2b licensing. Its closest rivals include yandex.ru, google.com, maps.me.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| 2gis | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Russia
Company information
- Website
- 2gis.ru
- Sector
- Technology
- Owner
- 2GIS
- Owner type
- Private company
- Founders
- Dmitry Gobbo, Leonid Khilkevich
- Founded
- 1999
- Headquarters
- Novosibirsk, Russia
- Employees
- 2,000+
- Ownership
- 2GIS controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- Russian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
2GIS operates a technology platform focused on Russia. A Russian maps and business directory service with detailed city data. Revenue comes mainly from business advertising, supported by the other lines listed below.
- Business advertising
- B2B licensing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #166 in this index
- Sector rank
- Leading technology site in Russia
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| yandex.ru | ≈ 24 million / month | #167 class competitor | — |
| google.com | ≈ 18 million / month | #168 class competitor | — |
| maps.me | ≈ 12 million / month | #169 class competitor | — |
What is 2GIS?
2GIS (2gis.ru) is a technology platform serving users in Russia. A Russian maps and business directory service with detailed city data. It ranks #166 among the most visited websites in the country in this index, within the technology category.
Who owns 2GIS?
The site is operated by 2GIS, founded by Dmitry Gobbo, Leonid Khilkevich. The company was established in 1999 and is headquartered in Novosibirsk, Russia. It employs around 2,000+.
Traffic and audience
Traffic estimates place 2GIS at roughly 40 million visits per month, about 1.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How 2GIS makes money
Revenue comes primarily from business advertising, alongside b2b licensing.
Competitors in Russia
Its closest rivals include yandex.ru, google.com, maps.me.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
2GIS is founded in Novosibirsk, Russia.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #166 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns 2GIS?
2GIS is operated by 2GIS. Private company structure, based on public filings and press reporting.
Where is 2GIS headquartered?
2GIS is headquartered in Novosibirsk, Russia.
When was 2GIS founded?
2GIS was founded in 1999 by Dmitry Gobbo, Leonid Khilkevich.
How many employees does 2GIS have?
2GIS employs approximately 2,000+ people.
What is 2GIS's revenue?
2GIS's revenue: ≈ $150 million annual revenue (est.).
Who are 2GIS's competitors?
Main competitors in Russia include yandex.ru, google.com, maps.me.
How does 2GIS make money?
Mainly business advertising, b2b licensing.
Is 2GIS publicly traded?
No — 2GIS is not listed as an independent public company; it is operated by 2GIS.
How many visitors does 2GIS get?
Third-party estimates place 2GIS at roughly 40 million visits per month, mostly from Russia, with 68% mobile traffic.
Is 2GIS safe?
2GIS is an established technology site founded in 1999 and ranked #166 in Russia; use the official domain 2gis.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcements2gis.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos