Tele2 Russia
The site of a Russian mobile operator now owned by Rostelecom's T2.
Tele2 Russia at a glance
Tele2 Russia is a technology website and one of the most visited sites in Russia, currently ranked #181 in the country. It was founded in 2003 by Tele2 AB and is headquartered in Moscow, Russia. Today Tele2 Russia is owned by T2 Mobile (Rostelecom). Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through mobile subscriptions. Its closest rivals include mts.ru, megafon.ru, beeline.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| tele2 russia | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Russia
Company information
- Website
- tele2.ru
- Sector
- Technology
- Owner
- T2 Mobile (Rostelecom)
- Owner type
- Subsidiary of public company
- Founders
- Tele2 AB
- Founded
- 2003
- Headquarters
- Moscow, Russia
- Employees
- 15,000+
- Ownership
- T2 Mobile (Rostelecom) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Tele2 Russia operates a technology platform focused on Russia. The site of a Russian mobile operator now owned by Rostelecom's T2. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #181 in this index
- Sector rank
- Leading technology site in Russia
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mts.ru | ≈ 18 million / month | #182 class competitor | — |
| megafon.ru | ≈ 13.5 million / month | #183 class competitor | — |
| beeline.ru | ≈ 9 million / month | #184 class competitor | — |
What is Tele2 Russia?
Tele2 Russia (tele2.ru) is a technology platform serving users in Russia. The site of a Russian mobile operator now owned by Rostelecom's T2. It ranks #181 among the most visited websites in the country in this index, within the technology category.
Who owns Tele2 Russia?
The site is operated by T2 Mobile (Rostelecom), founded by Tele2 AB. The company was established in 2003 and is headquartered in Moscow, Russia. It employs around 15,000+.
Traffic and audience
Traffic estimates place Tele2 Russia at roughly 30 million visits per month, about 1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Tele2 Russia makes money
Revenue comes primarily from mobile subscriptions, alongside .
Competitors in Russia
Its closest rivals include mts.ru, megafon.ru, beeline.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Tele2 Russia is founded in Moscow, Russia.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #181 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Tele2 Russia?
Tele2 Russia is operated by T2 Mobile (Rostelecom). Subsidiary of public company structure, based on public filings and press reporting.
Where is Tele2 Russia headquartered?
Tele2 Russia is headquartered in Moscow, Russia.
When was Tele2 Russia founded?
Tele2 Russia was founded in 2003 by Tele2 AB.
How many employees does Tele2 Russia have?
Tele2 Russia employs approximately 15,000+ people.
What is Tele2 Russia's revenue?
Tele2 Russia's revenue: ≈ $3 billion annual revenue (est.).
Who are Tele2 Russia's competitors?
Main competitors in Russia include mts.ru, megafon.ru, beeline.ru.
How does Tele2 Russia make money?
Mainly mobile subscriptions.
Is Tele2 Russia publicly traded?
Tele2 Russia's ownership: Subsidiary of public company.
How many visitors does Tele2 Russia get?
Third-party estimates place Tele2 Russia at roughly 30 million visits per month, mostly from Russia, with 68% mobile traffic.
Is Tele2 Russia safe?
Tele2 Russia is an established technology site founded in 2003 and ranked #181 in Russia; use the official domain tele2.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstele2.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos