Flitsmeister
Essential Dutch traffic and navigation app warning drivers about speed cameras, traffic jams, and road hazards.
Flitsmeister at a glance
Flitsmeister is a technology website and one of the most visited sites in Netherlands, currently ranked #91 in the country. It was founded in 2009 by Sjoerd Perfors, Rick Waalders and is headquartered in Veenendaal, Netherlands. Today Flitsmeister is owned by Behaav B.V.. Our estimates put its audience at ≈ 3.2 million visits per month. The business earns money mainly through flitsmeister pro subscriptions, in-app location ads, hardware sales (flitsmeister two). Its closest rivals include waze.com, tomtom.com, anwb.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3 million / month | +2% |
| Q2 | ≈ 3.1 million / month | +3% |
| Q3 | ≈ 3.2 million / month | +3% |
| Q4 | ≈ 3.4 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| flitsmeister | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Netherlands
Company information
- Website
- flitsmeister.nl
- Sector
- Technology
- Owner
- Behaav B.V.
- Owner type
- Private company
- Founders
- Sjoerd Perfors, Rick Waalders
- Founded
- 2009
- Headquarters
- Veenendaal, Netherlands
- Employees
- 40+
- Ownership
- Behaav B.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $15 million annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $15 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Flitsmeister operates a technology platform focused on Netherlands. Essential Dutch traffic and navigation app warning drivers about speed cameras, traffic jams, and road hazards. Revenue comes mainly from flitsmeister pro subscriptions, supported by the other lines listed below.
- Flitsmeister PRO subscriptions
- In-app location ads
- Hardware sales (Flitsmeister TWO)
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #91 in this index
- Sector rank
- Leading technology site in Netherlands
- Global rank
- 17500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| waze.com | ≈ 1.9 million / month | #92 class competitor | — |
| tomtom.com | ≈ 1.4 million / month | #93 class competitor | — |
| anwb.nl | ≈ 1 million / month | #94 class competitor | — |
What is Flitsmeister?
Flitsmeister (flitsmeister.nl) is a technology platform serving users in Netherlands. Essential Dutch traffic and navigation app warning drivers about speed cameras, traffic jams, and road hazards. It ranks #91 among the most visited websites in the country in this index, within the technology category.
Who owns Flitsmeister?
The site is operated by Behaav B.V., founded by Sjoerd Perfors, Rick Waalders. The company was established in 2009 and is headquartered in Veenendaal, Netherlands. It employs around 40+.
Traffic and audience
Traffic estimates place Flitsmeister at roughly 3.2 million visits per month, about 0.1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Flitsmeister makes money
Revenue comes primarily from flitsmeister pro subscriptions, alongside in-app location ads, hardware sales (flitsmeister two).
Competitors in Netherlands
Its closest rivals include waze.com, tomtom.com, anwb.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Flitsmeister is founded in Veenendaal, Netherlands.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #91 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Flitsmeister?
Flitsmeister is operated by Behaav B.V.. Private company structure, based on public filings and press reporting.
Where is Flitsmeister headquartered?
Flitsmeister is headquartered in Veenendaal, Netherlands.
When was Flitsmeister founded?
Flitsmeister was founded in 2009 by Sjoerd Perfors, Rick Waalders.
How many employees does Flitsmeister have?
Flitsmeister employs approximately 40+ people.
What is Flitsmeister's revenue?
Flitsmeister's revenue: ≈ $15 million annual revenue (est.).
Who are Flitsmeister's competitors?
Main competitors in Netherlands include waze.com, tomtom.com, anwb.nl.
How does Flitsmeister make money?
Mainly flitsmeister pro subscriptions, in-app location ads, hardware sales (flitsmeister two).
Is Flitsmeister publicly traded?
No — Flitsmeister is not listed as an independent public company; it is operated by Behaav B.V..
How many visitors does Flitsmeister get?
Third-party estimates place Flitsmeister at roughly 3.2 million visits per month, mostly from Netherlands, with 68% mobile traffic.
Is Flitsmeister safe?
Flitsmeister is an established technology site founded in 2009 and ranked #91 in Netherlands; use the official domain flitsmeister.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsflitsmeister.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos