Shell Netherlands
Dutch branch portal for Shell covering EV charging networks, mobility solutions, and energy transition info.
Shell Netherlands at a glance
Shell Netherlands is a technology website and one of the most visited sites in Netherlands, currently ranked #103 in the country. It was founded in 1907 by Marcus Samuel, Henri Deterding and is headquartered in The Hague, Netherlands. Today Shell Netherlands is owned by Shell plc. Our estimates put its audience at ≈ 3 million visits per month. The business earns money mainly through fuel retail, ev charging fees, energy supply tariffs. Its closest rivals include bp.com, totalenergies.nl, vattenfall.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.8 million / month | +2% |
| Q2 | ≈ 2.9 million / month | +3% |
| Q3 | ≈ 3 million / month | +3% |
| Q4 | ≈ 3.2 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| shell netherlands | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Netherlands
Company information
- Website
- shell.nl
- Sector
- Technology
- Owner
- Shell plc
- Owner type
- Public company
- Founders
- Marcus Samuel, Henri Deterding
- Founded
- 1907
- Headquarters
- The Hague, Netherlands
- Employees
- 80,000+
- Ownership
- Shell plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $310.0 billion annual revenue (est.)
- Languages
- Dutch, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $310.0 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Shell Netherlands operates a technology platform focused on Netherlands. Dutch branch portal for Shell covering EV charging networks, mobility solutions, and energy transition info. Revenue comes mainly from fuel retail, supported by the other lines listed below.
- Fuel retail
- EV charging fees
- Energy supply tariffs
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #103 in this index
- Sector rank
- Leading technology site in Netherlands
- Global rank
- 18200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bp.com | ≈ 1.8 million / month | #104 class competitor | — |
| totalenergies.nl | ≈ 1.3 million / month | #105 class competitor | — |
| vattenfall.nl | ≈ 0.9 million / month | #106 class competitor | — |
What is Shell Netherlands?
Shell Netherlands (shell.nl) is a technology platform serving users in Netherlands. Dutch branch portal for Shell covering EV charging networks, mobility solutions, and energy transition info. It ranks #103 among the most visited websites in the country in this index, within the technology category.
Who owns Shell Netherlands?
The site is operated by Shell plc, founded by Marcus Samuel, Henri Deterding. The company was established in 1907 and is headquartered in The Hague, Netherlands. It employs around 80,000+.
Traffic and audience
Traffic estimates place Shell Netherlands at roughly 3 million visits per month, about 0.1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Shell Netherlands makes money
Revenue comes primarily from fuel retail, alongside ev charging fees, energy supply tariffs.
Competitors in Netherlands
Its closest rivals include bp.com, totalenergies.nl, vattenfall.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1907
Shell Netherlands is founded in The Hague, Netherlands.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #103 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Shell Netherlands?
Shell Netherlands is operated by Shell plc. Public company structure, based on public filings and press reporting.
Where is Shell Netherlands headquartered?
Shell Netherlands is headquartered in The Hague, Netherlands.
When was Shell Netherlands founded?
Shell Netherlands was founded in 1907 by Marcus Samuel, Henri Deterding.
How many employees does Shell Netherlands have?
Shell Netherlands employs approximately 80,000+ people.
What is Shell Netherlands's revenue?
Shell Netherlands's revenue: ≈ $310.0 billion annual revenue (est.).
Who are Shell Netherlands's competitors?
Main competitors in Netherlands include bp.com, totalenergies.nl, vattenfall.nl.
How does Shell Netherlands make money?
Mainly fuel retail, ev charging fees, energy supply tariffs.
Is Shell Netherlands publicly traded?
Shell Netherlands's ownership: Public company.
How many visitors does Shell Netherlands get?
Third-party estimates place Shell Netherlands at roughly 3 million visits per month, mostly from Netherlands, with 68% mobile traffic.
Is Shell Netherlands safe?
Shell Netherlands is an established technology site founded in 1907 and ranked #103 in Netherlands; use the official domain shell.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsshell.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos