Margriet
Popular Dutch lifestyle platform focused on personal stories, health, culinary recipes, and travel.
Margriet at a glance
Margriet is a blogs & forums website and one of the most visited sites in Netherlands, currently ranked #89 in the country. It was founded in 1938 by Geillustreerde Pers and is headquartered in Amsterdam, Netherlands. Today Margriet is owned by DPG Media. Our estimates put its audience at ≈ 4.8 million visits per month. The business earns money mainly through digital ads, print circulation, event ticketing. Its closest rivals include libelle.nl, vrouw.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.5 million / month | +2% |
| Q2 | ≈ 4.7 million / month | +3% |
| Q3 | ≈ 4.8 million / month | +3% |
| Q4 | ≈ 5.1 million / month | +6% |
Traffic sources
- Organic search47%
- Direct33%
- Social12%
- Referral6%
- Paid2%
Audience & demographics
- Men58%
- Women42%
- Age 18-2429%
- Age 25-3432%
- Age 35-4419%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| margriet | 1 | Very high | Dominant |
| forum | Top 10 | High | — |
| reviews | Top 10 | High | — |
| how to | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading blogs & forums apps in Netherlands
Company information
- Website
- margriet.nl
- Sector
- Blogs & Forums
- Owner
- DPG Media
- Owner type
- Private company
- Founders
- Geillustreerde Pers
- Founded
- 1938
- Headquarters
- Amsterdam, Netherlands
- Employees
- 60+
- Ownership
- DPG Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $18 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- organic search, direct, social
Financials
- Revenue
- ≈ $18 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Margriet operates a community, blog and forum platform focused on Netherlands. Popular Dutch lifestyle platform focused on personal stories, health, culinary recipes, and travel. Revenue comes mainly from digital ads, supported by the other lines listed below.
- Digital ads
- Print circulation
- Event ticketing
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #89 in this index
- Sector rank
- Leading blogs & forums site in Netherlands
- Global rank
- 12700
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| libelle.nl | ≈ 2.9 million / month | #90 class competitor | — |
| vrouw.nl | ≈ 2.2 million / month | #91 class competitor | — |
What is Margriet?
Margriet (margriet.nl) is a community, blog and forum platform serving users in Netherlands. Popular Dutch lifestyle platform focused on personal stories, health, culinary recipes, and travel. It ranks #89 among the most visited websites in the country in this index, within the blogs & forums category.
Who owns Margriet?
The site is operated by DPG Media, founded by Geillustreerde Pers. The company was established in 1938 and is headquartered in Amsterdam, Netherlands. It employs around 60+.
Traffic and audience
Traffic estimates place Margriet at roughly 4.8 million visits per month, about 0.2 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 6.4 pages per visit with an average session of 9 min.
How Margriet makes money
Revenue comes primarily from digital ads, alongside print circulation, event ticketing.
Competitors in Netherlands
Its closest rivals include libelle.nl, vrouw.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1938
Margriet is founded in Amsterdam, Netherlands.
- Growth phase
Expands its blogs & forums offering and moves to a mobile-first product.
- Today
Ranks #89 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large archive of user-generated answers
- Active community with fast replies
- Strong long-tail search visibility
- Free participation
Cons
- Moderation quality varies by section
- Outdated threads rank in search
- Advertising density on popular pages
- Tone can be hostile to newcomers
Key statistics
Frequently asked questions
Who owns Margriet?
Margriet is operated by DPG Media. Private company structure, based on public filings and press reporting.
Where is Margriet headquartered?
Margriet is headquartered in Amsterdam, Netherlands.
When was Margriet founded?
Margriet was founded in 1938 by Geillustreerde Pers.
How many employees does Margriet have?
Margriet employs approximately 60+ people.
What is Margriet's revenue?
Margriet's revenue: ≈ $18 million annual revenue (est.).
Who are Margriet's competitors?
Main competitors in Netherlands include libelle.nl, vrouw.nl.
How does Margriet make money?
Mainly digital ads, print circulation, event ticketing.
Is Margriet publicly traded?
No — Margriet is not listed as an independent public company; it is operated by DPG Media.
How many visitors does Margriet get?
Third-party estimates place Margriet at roughly 4.8 million visits per month, mostly from Netherlands, with 70% mobile traffic.
Is Margriet safe?
Margriet is an established blogs & forums site founded in 1938 and ranked #89 in Netherlands; use the official domain margriet.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmargriet.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos