AlfaStrakhovanie
The site of a major Russian insurer owned by Alfa Group.
AlfaStrakhovanie at a glance
AlfaStrakhovanie is a finance & banking website and one of the most visited sites in Russia, currently ranked #158 in the country. It was founded in 1992 by Alfa Group and is headquartered in Moscow, Russia. Today AlfaStrakhovanie is owned by Alfa Group. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through insurance premiums. Its closest rivals include ingos.ru, rosgosstrakh.ru, sberbank.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| alfastrakhovanie | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Russia
Company information
- Website
- alfastrah.ru
- Sector
- Finance & Banking
- Owner
- Alfa Group
- Owner type
- Private company
- Founders
- Alfa Group
- Founded
- 1992
- Headquarters
- Moscow, Russia
- Employees
- 10,000+
- Ownership
- Alfa Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AlfaStrakhovanie operates a bank and digital financial platform focused on Russia. The site of a major Russian insurer owned by Alfa Group. Revenue comes mainly from insurance premiums, supported by the other lines listed below.
- Insurance premiums
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #158 in this index
- Sector rank
- Leading finance & banking site in Russia
- Global rank
- 5000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ingos.ru | ≈ 9 million / month | #159 class competitor | — |
| rosgosstrakh.ru | ≈ 6.7 million / month | #160 class competitor | — |
| sberbank.ru | ≈ 4.5 million / month | #161 class competitor | — |
What is AlfaStrakhovanie?
AlfaStrakhovanie (alfastrah.ru) is a bank and digital financial platform serving users in Russia. The site of a major Russian insurer owned by Alfa Group. It ranks #158 among the most visited websites in the country in this index, within the finance & banking category.
Who owns AlfaStrakhovanie?
The site is operated by Alfa Group, founded by Alfa Group. The company was established in 1992 and is headquartered in Moscow, Russia. It employs around 10,000+.
Traffic and audience
Traffic estimates place AlfaStrakhovanie at roughly 15 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How AlfaStrakhovanie makes money
Revenue comes primarily from insurance premiums, alongside .
Competitors in Russia
Its closest rivals include ingos.ru, rosgosstrakh.ru, sberbank.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1992
AlfaStrakhovanie is founded in Moscow, Russia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #158 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns AlfaStrakhovanie?
AlfaStrakhovanie is operated by Alfa Group. Private company structure, based on public filings and press reporting.
Where is AlfaStrakhovanie headquartered?
AlfaStrakhovanie is headquartered in Moscow, Russia.
When was AlfaStrakhovanie founded?
AlfaStrakhovanie was founded in 1992 by Alfa Group.
How many employees does AlfaStrakhovanie have?
AlfaStrakhovanie employs approximately 10,000+ people.
What is AlfaStrakhovanie's revenue?
AlfaStrakhovanie's revenue: ≈ $3 billion annual revenue (est.).
Who are AlfaStrakhovanie's competitors?
Main competitors in Russia include ingos.ru, rosgosstrakh.ru, sberbank.ru.
How does AlfaStrakhovanie make money?
Mainly insurance premiums.
Is AlfaStrakhovanie publicly traded?
No — AlfaStrakhovanie is not listed as an independent public company; it is operated by Alfa Group.
How many visitors does AlfaStrakhovanie get?
Third-party estimates place AlfaStrakhovanie at roughly 15 million visits per month, mostly from Russia, with 82% mobile traffic.
Is AlfaStrakhovanie safe?
AlfaStrakhovanie is an established finance & banking site founded in 1992 and ranked #158 in Russia; use the official domain alfastrah.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsalfastrah.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos