Banki.ru
A Russian financial portal with bank ratings, reviews and product comparison.
Banki.ru at a glance
Banki.ru is a finance & banking website and one of the most visited sites in Russia, currently ranked #155 in the country. It was founded in 2000 by Not publicly disclosed and is headquartered in Moscow, Russia. Today Banki.ru is owned by Banki.ru. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through lead generation, advertising. Its closest rivals include sravni.ru, sberbank.ru, tbank.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banki.ru | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Russia
Company information
- Website
- banki.ru
- Sector
- Finance & Banking
- Owner
- Banki.ru
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2000
- Headquarters
- Moscow, Russia
- Employees
- 500+
- Ownership
- Banki.ru controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banki.ru operates a bank and digital financial platform focused on Russia. A Russian financial portal with bank ratings, reviews and product comparison. Revenue comes mainly from lead generation, supported by the other lines listed below.
- Lead generation
- Advertising
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #155 in this index
- Sector rank
- Leading finance & banking site in Russia
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sravni.ru | ≈ 24 million / month | #156 class competitor | — |
| sberbank.ru | ≈ 18 million / month | #157 class competitor | — |
| tbank.ru | ≈ 12 million / month | #158 class competitor | — |
What is Banki.ru?
Banki.ru (banki.ru) is a bank and digital financial platform serving users in Russia. A Russian financial portal with bank ratings, reviews and product comparison. It ranks #155 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banki.ru?
The site is operated by Banki.ru, founded by Not publicly disclosed. The company was established in 2000 and is headquartered in Moscow, Russia. It employs around 500+.
Traffic and audience
Traffic estimates place Banki.ru at roughly 40 million visits per month, about 1.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banki.ru makes money
Revenue comes primarily from lead generation, alongside advertising.
Competitors in Russia
Its closest rivals include sravni.ru, sberbank.ru, tbank.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2000
Banki.ru is founded in Moscow, Russia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #155 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banki.ru?
Banki.ru is operated by Banki.ru. Private company structure, based on public filings and press reporting.
Where is Banki.ru headquartered?
Banki.ru is headquartered in Moscow, Russia.
When was Banki.ru founded?
Banki.ru was founded in 2000 by Not publicly disclosed.
How many employees does Banki.ru have?
Banki.ru employs approximately 500+ people.
What is Banki.ru's revenue?
Banki.ru's revenue: ≈ $100 million annual revenue (est.).
Who are Banki.ru's competitors?
Main competitors in Russia include sravni.ru, sberbank.ru, tbank.ru.
How does Banki.ru make money?
Mainly lead generation, advertising.
Is Banki.ru publicly traded?
No — Banki.ru is not listed as an independent public company; it is operated by Banki.ru.
How many visitors does Banki.ru get?
Third-party estimates place Banki.ru at roughly 40 million visits per month, mostly from Russia, with 82% mobile traffic.
Is Banki.ru safe?
Banki.ru is an established finance & banking site founded in 2000 and ranked #155 in Russia; use the official domain banki.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbanki.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos