Pochta Bank
The retail bank of Russian Post and VTB, offering cards and loans.
Pochta Bank at a glance
Pochta Bank is a finance & banking website and one of the most visited sites in Russia, currently ranked #153 in the country. It was founded in 2016 by VTB, Russian Post and is headquartered in Moscow, Russia. Today Pochta Bank is owned by VTB / Russian Post. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through net interest income, fees. Its closest rivals include sberbank.ru, vtb.ru, tbank.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pochta bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Russia
Company information
- Website
- pochtabank.ru
- Sector
- Finance & Banking
- Owner
- VTB / Russian Post
- Owner type
- Private company
- Founders
- VTB, Russian Post
- Founded
- 2016
- Headquarters
- Moscow, Russia
- Employees
- 10,000+
- Ownership
- VTB / Russian Post controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1 billion annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $1 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pochta Bank operates a bank and digital financial platform focused on Russia. The retail bank of Russian Post and VTB, offering cards and loans. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #153 in this index
- Sector rank
- Leading finance & banking site in Russia
- Global rank
- 7000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sberbank.ru | ≈ 6 million / month | #154 class competitor | — |
| vtb.ru | ≈ 4.5 million / month | #155 class competitor | — |
| tbank.ru | ≈ 3 million / month | #156 class competitor | — |
What is Pochta Bank?
Pochta Bank (pochtabank.ru) is a bank and digital financial platform serving users in Russia. The retail bank of Russian Post and VTB, offering cards and loans. It ranks #153 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Pochta Bank?
The site is operated by VTB / Russian Post, founded by VTB, Russian Post. The company was established in 2016 and is headquartered in Moscow, Russia. It employs around 10,000+.
Traffic and audience
Traffic estimates place Pochta Bank at roughly 10 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Pochta Bank makes money
Revenue comes primarily from net interest income, alongside fees.
Competitors in Russia
Its closest rivals include sberbank.ru, vtb.ru, tbank.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2016
Pochta Bank is founded in Moscow, Russia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #153 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Pochta Bank?
Pochta Bank is operated by VTB / Russian Post. Private company structure, based on public filings and press reporting.
Where is Pochta Bank headquartered?
Pochta Bank is headquartered in Moscow, Russia.
When was Pochta Bank founded?
Pochta Bank was founded in 2016 by VTB, Russian Post.
How many employees does Pochta Bank have?
Pochta Bank employs approximately 10,000+ people.
What is Pochta Bank's revenue?
Pochta Bank's revenue: ≈ $1 billion annual revenue (est.).
Who are Pochta Bank's competitors?
Main competitors in Russia include sberbank.ru, vtb.ru, tbank.ru.
How does Pochta Bank make money?
Mainly net interest income, fees.
Is Pochta Bank publicly traded?
No — Pochta Bank is not listed as an independent public company; it is operated by VTB / Russian Post.
How many visitors does Pochta Bank get?
Third-party estimates place Pochta Bank at roughly 10 million visits per month, mostly from Russia, with 82% mobile traffic.
Is Pochta Bank safe?
Pochta Bank is an established finance & banking site founded in 2016 and ranked #153 in Russia; use the official domain pochtabank.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspochtabank.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos