de Volkskrant
Prominent Dutch daily newspaper delivering in-depth political, investigative, and cultural journalism.
de Volkskrant at a glance
de Volkskrant is a news & media website and one of the most visited sites in Netherlands, currently ranked #16 in the country. It was founded in 1919 by Catholic workers movement and is headquartered in Amsterdam, Netherlands. Today de Volkskrant is owned by DPG Media. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through digital subscriptions, advertising, print circulation. Its closest rivals include nrc.nl, trouw.nl, telegraaf.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| de volkskrant | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Netherlands
Company information
- Website
- volkskrant.nl
- Sector
- News & Media
- Owner
- DPG Media
- Owner type
- Private company
- Founders
- Catholic workers movement
- Founded
- 1919
- Headquarters
- Amsterdam, Netherlands
- Employees
- 500+
- Ownership
- DPG Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $90 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $90 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
de Volkskrant operates a news and media publisher focused on Netherlands. Prominent Dutch daily newspaper delivering in-depth political, investigative, and cultural journalism. Revenue comes mainly from digital subscriptions, supported by the other lines listed below.
- Digital subscriptions
- Advertising
- Print circulation
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #16 in this index
- Sector rank
- Leading news & media site in Netherlands
- Global rank
- 2100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nrc.nl | ≈ 13.2 million / month | #17 class competitor | — |
| trouw.nl | ≈ 9.9 million / month | #18 class competitor | — |
| telegraaf.nl | ≈ 6.6 million / month | #19 class competitor | — |
What is de Volkskrant?
de Volkskrant (volkskrant.nl) is a news and media publisher serving users in Netherlands. Prominent Dutch daily newspaper delivering in-depth political, investigative, and cultural journalism. It ranks #16 among the most visited websites in the country in this index, within the news & media category.
Who owns de Volkskrant?
The site is operated by DPG Media, founded by Catholic workers movement. The company was established in 1919 and is headquartered in Amsterdam, Netherlands. It employs around 500+.
Traffic and audience
Traffic estimates place de Volkskrant at roughly 22 million visits per month, about 0.7 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How de Volkskrant makes money
Revenue comes primarily from digital subscriptions, alongside advertising, print circulation.
Competitors in Netherlands
Its closest rivals include nrc.nl, trouw.nl, telegraaf.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1919
de Volkskrant is founded in Amsterdam, Netherlands.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #16 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns de Volkskrant?
de Volkskrant is operated by DPG Media. Private company structure, based on public filings and press reporting.
Where is de Volkskrant headquartered?
de Volkskrant is headquartered in Amsterdam, Netherlands.
When was de Volkskrant founded?
de Volkskrant was founded in 1919 by Catholic workers movement.
How many employees does de Volkskrant have?
de Volkskrant employs approximately 500+ people.
What is de Volkskrant's revenue?
de Volkskrant's revenue: ≈ $90 million annual revenue (est.).
Who are de Volkskrant's competitors?
Main competitors in Netherlands include nrc.nl, trouw.nl, telegraaf.nl.
How does de Volkskrant make money?
Mainly digital subscriptions, advertising, print circulation.
Is de Volkskrant publicly traded?
No — de Volkskrant is not listed as an independent public company; it is operated by DPG Media.
How many visitors does de Volkskrant get?
Third-party estimates place de Volkskrant at roughly 22 million visits per month, mostly from Netherlands, with 79% mobile traffic.
Is de Volkskrant safe?
de Volkskrant is an established news & media site founded in 1919 and ranked #16 in Netherlands; use the official domain volkskrant.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvolkskrant.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos