UWV
Dutch Employee Insurance Agency managing unemployment benefits, labor re-integration, and employment services.
UWV at a glance
UWV is a government website and one of the most visited sites in Netherlands, currently ranked #18 in the country. It was founded in 2002 by Government of the Netherlands and is headquartered in Amsterdam, Netherlands. Today UWV is owned by Ministry of Social Affairs and Employment. Our estimates put its audience at ≈ 19.5 million visits per month. The business earns money mainly through government funding. Its closest rivals include belastingdienst.nl, svb.nl, nationalevacaturebank.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.3 million / month | +2% |
| Q2 | ≈ 18.9 million / month | +3% |
| Q3 | ≈ 19.5 million / month | +3% |
| Q4 | ≈ 20.7 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 5.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| uwv | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Netherlands
Company information
- Website
- uwv.nl
- Sector
- Government
- Owner
- Ministry of Social Affairs and Employment
- Owner type
- Government agency
- Founders
- Government of the Netherlands
- Founded
- 2002
- Headquarters
- Amsterdam, Netherlands
- Employees
- 19,000+
- Ownership
- Ministry of Social Affairs and Employment controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Dutch
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
UWV operates an official government service portal focused on Netherlands. Dutch Employee Insurance Agency managing unemployment benefits, labor re-integration, and employment services. Revenue comes mainly from government funding, supported by the other lines listed below.
- Government funding
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #18 in this index
- Sector rank
- Leading government site in Netherlands
- Global rank
- 2600
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| belastingdienst.nl | ≈ 11.7 million / month | #19 class competitor | — |
| svb.nl | ≈ 8.8 million / month | #20 class competitor | — |
| nationalevacaturebank.nl | ≈ 5.8 million / month | #21 class competitor | — |
What is UWV?
UWV (uwv.nl) is an official government service portal serving users in Netherlands. Dutch Employee Insurance Agency managing unemployment benefits, labor re-integration, and employment services. It ranks #18 among the most visited websites in the country in this index, within the government category.
Who owns UWV?
The site is operated by Ministry of Social Affairs and Employment, founded by Government of the Netherlands. The company was established in 2002 and is headquartered in Amsterdam, Netherlands. It employs around 19,000+.
Traffic and audience
Traffic estimates place UWV at roughly 19.5 million visits per month, about 0.7 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How UWV makes money
Revenue comes primarily from government funding, alongside .
Competitors in Netherlands
Its closest rivals include belastingdienst.nl, svb.nl, nationalevacaturebank.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
UWV is founded in Amsterdam, Netherlands.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #18 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns UWV?
UWV is operated by Ministry of Social Affairs and Employment. Government agency structure, based on public filings and press reporting.
Where is UWV headquartered?
UWV is headquartered in Amsterdam, Netherlands.
When was UWV founded?
UWV was founded in 2002 by Government of the Netherlands.
How many employees does UWV have?
UWV employs approximately 19,000+ people.
What is UWV's revenue?
UWV's revenue: Undisclosed.
Who are UWV's competitors?
Main competitors in Netherlands include belastingdienst.nl, svb.nl, nationalevacaturebank.nl.
How does UWV make money?
Mainly government funding.
Is UWV publicly traded?
UWV's ownership: Government agency.
How many visitors does UWV get?
Third-party estimates place UWV at roughly 19.5 million visits per month, mostly from Netherlands, with 69% mobile traffic.
Is UWV safe?
UWV is an established government site founded in 2002 and ranked #18 in Netherlands; use the official domain uwv.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsuwv.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos