bunq
European neobank based in Amsterdam offering mobile-first multi-currency banking and automated savings tools.
bunq at a glance
bunq is a finance & banking website and one of the most visited sites in Netherlands, currently ranked #38 in the country. It was founded in 2012 by Ali Niknam and is headquartered in Amsterdam, Netherlands. Today bunq is owned by bunq B.V.. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through tiered subscription plans, card transaction interchange fees. Its closest rivals include revolut.com, n26.com, ing.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bunq | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Netherlands
Company information
- Website
- bunq.com
- Sector
- Finance & Banking
- Owner
- bunq B.V.
- Owner type
- Private company
- Founders
- Ali Niknam
- Founded
- 2012
- Headquarters
- Amsterdam, Netherlands
- Employees
- 400+
- Ownership
- bunq B.V. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $100 million annual revenue (est.)
- Languages
- English, Dutch, German, French, Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $100 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
bunq operates a bank and digital financial platform focused on Netherlands. European neobank based in Amsterdam offering mobile-first multi-currency banking and automated savings tools. Revenue comes mainly from tiered subscription plans, supported by the other lines listed below.
- Tiered subscription plans
- Card transaction interchange fees
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #38 in this index
- Sector rank
- Leading finance & banking site in Netherlands
- Global rank
- 7800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| revolut.com | ≈ 4.8 million / month | #39 class competitor | — |
| n26.com | ≈ 3.6 million / month | #40 class competitor | — |
| ing.nl | ≈ 2.4 million / month | #41 class competitor | — |
What is bunq?
bunq (bunq.com) is a bank and digital financial platform serving users in Netherlands. European neobank based in Amsterdam offering mobile-first multi-currency banking and automated savings tools. It ranks #38 among the most visited websites in the country in this index, within the finance & banking category.
Who owns bunq?
The site is operated by bunq B.V., founded by Ali Niknam. The company was established in 2012 and is headquartered in Amsterdam, Netherlands. It employs around 400+.
Traffic and audience
Traffic estimates place bunq at roughly 8 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How bunq makes money
Revenue comes primarily from tiered subscription plans, alongside card transaction interchange fees.
Competitors in Netherlands
Its closest rivals include revolut.com, n26.com, ing.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
bunq is founded in Amsterdam, Netherlands.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #38 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns bunq?
bunq is operated by bunq B.V.. Private company structure, based on public filings and press reporting.
Where is bunq headquartered?
bunq is headquartered in Amsterdam, Netherlands.
When was bunq founded?
bunq was founded in 2012 by Ali Niknam.
How many employees does bunq have?
bunq employs approximately 400+ people.
What is bunq's revenue?
bunq's revenue: ≈ $100 million annual revenue (est.).
Who are bunq's competitors?
Main competitors in Netherlands include revolut.com, n26.com, ing.nl.
How does bunq make money?
Mainly tiered subscription plans, card transaction interchange fees.
Is bunq publicly traded?
No — bunq is not listed as an independent public company; it is operated by bunq B.V..
How many visitors does bunq get?
Third-party estimates place bunq at roughly 8 million visits per month, mostly from Netherlands, with 82% mobile traffic.
Is bunq safe?
bunq is an established finance & banking site founded in 2012 and ranked #38 in Netherlands; use the official domain bunq.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbunq.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos